The Acquisition reports provide insight into the source of traffic (how users find the website) and subsequent behavior.
- Channels: Default set of categories to which traffic sources are grouped
- Source/Medium: Granular view of traffic sources
- Referrals: Websites which refer traffic via links
- Adwords: Adwords campaign tracking
- Search Console: GWT tracking (Google organic search)
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.