Juan Liriano

/Juan Liriano

About Juan Liriano

Passionate about digital advertising and the internet in general, Juan Liriano brings an application of critical thinking and strategy to any topic. The digital advertising space can be a slippery slope of information overload, he brings the LDA community a curated approach.
18 09, 2019

Google Analytics Gets Smart Lists

2019-09-18T14:57:21-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights New Remarketing Audience Machine learning applied to your GA data analyzing dozens of signals which are indicative of higher conversion probabilities. Devices, referrer, session duration, etc. Requirements: 10k pageviews plus 500 transactions: Your smart list is based on your data Less than that: Your smart list is based on similar business data [...]

18 09, 2019

Bing New Features For Shopping & Audiences

2019-09-18T14:57:17-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights In all honesty, the early post on this is unclear as to when this goes live and what exactly these audiences can be used for. Updates: Product Audiences for shopping campaigns Retarget with display ads which show the same products which the user viewed. AKA dynamic retargeting! Similar Audiences Lookalike audiences Don't [...]

18 09, 2019

Google Announced Updates To Reviews In Rich Results

2019-09-18T14:57:14-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights No more self serving reviews No more reviews that do not include the name property field “name of the item being reviewed” Reviews are typically used for things like books, courses, events, movies, products, recipes, etc. Google Stopping support for local businesses and organization who host their own reviews. Transcript Rick: Rich [...]

18 09, 2019

Google Announces Shift in Algo to Promote Original Reporting on News

2019-09-18T14:57:13-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights The goal is to credit the original news source more often and for longer. In the past, more focus was given to fresher reporting. Google uses over 10,000 raters whose feedback help guide changes like this. Transcript Juan:  All right. So, next up we got Google is announcing a shift in the [...]

18 09, 2019

RankRanger Reports Average Title Shown in SERPs Loses 5 Characters

2019-09-18T14:57:10-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Was 55.3 on average Reduced to 50.9 You might be seeing more titles with less "in" "and" Transcript Rick: There we go. All right and last or almost last, we've got rank ranger. Not a huge change, but they're basically reporting a track that the search engine results pages are losing about [...]

11 09, 2019

Google Webmaster Supports New Ways to Nofollow

2019-09-11T15:38:30-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Nofollow evolves to provide specific types of nofollow: Multiple rels are okay for each link No need to change old links (thanks google!) rel="sponsored": Identifies links which are sponsored rel="ugc": Identify links to user-generated content (if you allow users to post content on your website) rel="nofollow": Same as always Transcript Juan: All [...]

11 09, 2019

Changes to the Search Console.. Out with the Old

2019-09-11T15:36:40-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights No more support for old search console homepage. Transcript Rick: All right, next, Google Search Console. So Google finally says goodbye to the old search console. So I estimate that this will save about 40 million clicks a day from webmasters who go into Search Console, and then just have to, the [...]

11 09, 2019

LinkedIn Offers Free Course to Learn More About… LinkedIn.

2019-09-11T15:35:19-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Free to access via LinkedIn’s education platform Topics: Basics of LinkedIn marketing Organic marketing on LinkedIn (how to use free features link groups, your profile, search, etc.) LinkedIn Ad Basics including audiences, campaign setup, etc. Transcript Juan: All right, next up we've got LinkedIn is offering free courses on their platform. Interesting. [...]

11 09, 2019

Find Love with Facebook Dating!

2019-09-11T15:33:59-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Not the most crucial but it's big news. Facebook Dating! Launches in the USA Opt-in for dating profile Integrates with IG to flow your fake real posts to your dating profile Secret crush allows you to choose up to 9 secret crushes in your circles and if they match up too, baaam. [...]

11 09, 2019

Data Studio Migrating Files Away from Drive

2019-09-11T15:32:17-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Why? Simplify the process of connecting and managing data sources. TRUE! Always felt messy with the current process Non GSuite users, nothing you need to do, this will happen over the next few weeks GSuite users: Further instructions to come Transcript Juan: All right. Looks like we got Data Studio is migrating [...]

11 09, 2019

Google Ads Seasonal Adjustments Features

2019-09-11T15:30:49-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Automated bidding algos generally adapt to seasons on their own, but this takes time. If seasonal shifts are sharp, you may want to leverage this feature to account for the shifts Transcript Rick: All right, good. Next up we have Google Ads. It's a setting within Google Ads for seasonality. So a [...]

11 09, 2019

Bing Ads Launches Negative Keyword Conflicts Report

2019-09-11T15:29:18-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Lots of us use negative keywords to block queries Bing offers a report now to help highlight possible conflicts Available for shopping campaigns What it does Provides a list of SKUs blocked by negative terms Shows which negative keyword blocked which SKU Comments: I have no idea how to make this useful... [...]

23 08, 2019

AMP-Script Available Add Custom JS To Your Amp Pages

2019-09-11T14:31:02-04:00By |Categories: Internet Marketing News|Tags: |

Episode Highlights Benefits are being able to: 1) apply functions which you couldn’t previously do in AMP 2) share code across amp and non-amp content for efficiency. Restrictions Content jumping: To avoid unexpected content jumping, <amp-script> generally requires user gestures to change page content. Page load: Since <amp-script> doesn’t change page content without user interaction, [...]

23 08, 2019

Google Ads Now Standard Delivery for All Search + Shopping Campaigns

2019-08-23T12:45:31-04:00By |Categories: Internet Marketing News|Tags: , |

Episode Highlights Affects and all search  + shopping campaigns will no longer have the ability for accelerated delivery Why? They think ads will perform better, particularly early in the day where the competition was high cause of accelerated delivery Beginning September 17th Not video and display yet Transcript Juan: Looks like we've got coming [...]

23 08, 2019

Google Ads New Bidding Strategy Max Conversion Value

2019-08-23T12:46:07-04:00By |Categories: Internet Marketing News|Tags: , , |

Episode Highlights Via Search Engine Land The strategy uses your daily budget as a guide and returns as much in conversion value as possible. You can set a ROAS goal in combination Available for search campaigns now Shopping “smart shopping” is sort of doing this already You’ll need to pass a conversion back (e-commerce or [...]