Rick Maggio

/Rick Maggio

About Rick Maggio

Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.
18 09, 2019

What is a Dimension in Google Analytics?

2019-09-18T14:03:03-04:00By |Categories: Web Analytics|Tags: , , |

Here's a common question we get all the time- What exactly is a dimension when referring to Google Analytics? And thus, today's short lesson on dimensions. But first, here's why you need to know this- Custom Reporting. That's it! Google allows you to create custom reports (in Google Analytics or using tools like Google Data [...]

16 09, 2019

3 Ways to Analyze Landing Pages Using Google Analytics [VIDEO]

2019-09-17T07:11:27-04:00By |Categories: Web Analytics|Tags: , |

Today, let's look at landing page analysis using Google Analytics. To begin, Google Analytics is a great tool for analyzing landing pages. The problem we see is that many beginner analysts use the data completely wrong. Here's the most important concept: Landing pages cannot be analyzed without fully accounting for the traffic source which driving [...]

11 09, 2019

2 Ways to Analyze Mobile Traffic in Google Analytics

2019-09-12T08:11:09-04:00By |Categories: Web Analytics|Tags: , , |

Let's jump right in to the two best ways to analyze and compare mobile website traffic in Google Analytics. For this, we're going to focus on the follow approaches. Simple device reports Google Analytics Segments Mobile Device Reports in Google Analytics The most basic and simple approach, we're going to analyze mobile website behavior using [...]

11 09, 2019

Google Analytics Segmentation Tutorial

2019-09-11T16:16:06-04:00By |Categories: Web Analytics|Tags: , , |

Greetings class! Let's up your Internet marketing game with this fresh Google Analytics segmentation how to guide. What is Segmentation? In Google Analytics, segments are subsets of data which you can create to compare onsite behavior. In other words, you can create subsets of traffic (samples below) and then compare segment behavior for all the [...]

10 09, 2019

How to Use In-Market Segments in Google Analytics to Improve Google Ad Performance

2019-09-10T16:52:42-04:00By |Categories: Paid Search, Web Analytics|Tags: , |

Today, we've got a short video on In-Market Segments and specifically, how to use data from Google Analytics to improve your Google Ad campaigns. What are In-Marketing Segments? Google groups web searchers into buckets (or categories) based on their current shopping behavior. For example, if Google detects a user searching for home and garder related [...]

6 09, 2019

SOLVED: Why & How to Remove MC_CID and MC_EID from Google Analytics

2019-09-06T17:02:05-04:00By |Categories: Email Marketing, Web Analytics|Tags: |

Today, w let's look at why and how to remove the MailChimp click tracking parameters (MC_CID and MC_EID) from your Google Analytics reports. Specifically, situations where landing page URLs in Google Analytics contain either the MC_CID and/or the MC_EID parameters. What is MC_CID and MC_EID? Both the MC_CID and MC_EID parameters are used by MailChimp [...]

19 08, 2019

Diagnosis 404 Error Pages Using Google Analytics + Screaming Frog

2019-08-19T14:53:35-04:00By |Categories: Web Analytics|Tags: , , |

In this 15 minute video tutorial, we're going to show you how we use tools like Google Analytics and Screaming Frog SEO Spider to find 404 errors (page not found errors) on our websites. Importantly, we'll show you how we use these tools to diagnose the errors, find the source, and fix them! Using Google [...]

18 07, 2019

The Cases For and Against Competitor Brand Name Bidding

2019-07-18T16:12:44-04:00By |Categories: Paid Search|

To bid, or not to bid (on competitors' brand names). That, is the question, that we cannot get away from, ever, it seems. In pay per click marketing, we're commonly presented with a dilemma when clients ask to run competitor campaigns. That is, SEM campaigns where we bid on their competitors brand name keywords. [...]

8 07, 2019

List of Referral Exclusions for Google Analytics

2019-07-08T16:25:05-04:00By |Categories: Web Analytics|Tags: |

Google Analytics is great at tracking referral traffic, too good in fact. As a result, we sometimes see traffic in our Google Analytics referral reports which is inaccurate and problematic for a number of reasons. Here's an example: In the above example, we're looking at analytics from an eCommerce property which offers a few different [...]

26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2019-06-26T07:52:07-04:00By |Categories: Paid Search, Web Analytics|Tags: , |

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]

26 06, 2019

How to Add a Profile Short Name to Your Google My Business Listing

2019-06-26T08:11:51-04:00By |Categories: Organic SEO|Tags: |

In June, 2019, Google launched a new feature to Google My Business called profile short names. In short (pun intended), this provides the ability to give your GMB listing a short URL to share as you see fit. How to Add a Profile Short Name to GMB Listings Access Google My Business Click Info Click Add Profile Short [...]

25 06, 2019

Internet Marketing News – Yelp Updates, Bings Ads Tracking, and more

2019-08-09T15:51:30-04:00By |Categories: Internet Marketing News|Tags: , , |

Yelp Announces New Business Page Upgrades to Help Businesses Stand Out and Build their Reputation Business Highlights Add badges to your profile for business highlights like eco friendly, walk-ins welcome, 24/7 availability, + 30 or so others $1-$2 per day Portfolio - $1-2 per day Add portfolio items Yelp Verified license $1/day Yelp claims an [...]

20 06, 2019

Import Criteo Remarketing Ad Costs to Google Analytics

2019-06-20T15:22:42-04:00By |Categories: Web Analytics|Tags: , |

Criteo is one of the most robust retargeting ad platforms that we've used for mid and high volume ecommerce websites. Criteo offers a machine-learning retargeting solution which presents dynamic ads which are based on the users browsing history. For good reason, Criteo is also one of the largest stand-alone retargeting platforms in the World. Today, [...]