Professor Rick

About Professor Rick

Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.
23 08, 2018

How to Track Multiple Google My Business Locations in One Dashboard

2018-08-31T09:48:41+00:00 By |

Whether you work for a brick and mortar with multiple locations (2-1,000s) or are in house at an agency, you may be looking for the best solution to track multiple business location Google My Business (GMB) stats in one place. Enter, Google Data Studio. Not only can this save you a ton of time, but [...]

17 10, 2017

Solved! Upgrade Adwords URLs to HTTPS in Bulk

2017-10-18T08:23:21+00:00 By |

Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]

6 10, 2017

How to Use Adwords Editor to Clone Campaign Schedules

2017-10-06T08:12:53+00:00 By |

Ever have a client who requires an absolutely strange ad campaign schedule? In some situations, one or all of your campaigns need to turn on and off multiple times each day. Or, you simply want to make bid adjustments based on the time of day, day of week, etc. In this short post we're going [...]

29 09, 2017

The Non-Techie’s Guide to Syncing Online Ad Cost Data with Google Analytics

2017-09-29T12:52:58+00:00 By |

Here at LDA, we love Google Analytics. And as much as is possible, we try to make Google Analytics the "hub" of all our marketing activities. What I mean is that we like Google Analytics to be the core reporting tool across all channels and all ad networks. Take a look at the sample Google [...]

28 09, 2017

How To Send Your Website Leads to Google Sheets

2017-09-28T13:12:41+00:00 By |

Cognito Forms + Zapier + Google Sheets = Google Spreadsheet With All Your Leads Let's say you have a website (pretty sweet!) and leads fill out your contact form (like all the time!) and you want to organize leads a bit better. That's what today's post is here to help you do! We're going to [...]

22 09, 2017

My Favorite Google Analytics Custom Adwords Report Template

2017-09-22T07:05:17+00:00 By |

I rarely use "out of the box" reporting within Google Analytics. It's not that I don't think the canned reports are helpful, I just like to keep things simple and customized to the project I'm working on. Over time, I've just found that the default reports only get me 80% of where I want to [...]

11 09, 2017

Advantages and Disadvantages of Email Double Opt-In

2017-09-11T10:08:42+00:00 By |

Email marketing is the icing on the cake for many savvy businesses. The reason why is this. While search, social, affiliate, etc. can all be competitive and costly, email marketing remains one of the most efficient ways to build relationships and profitable market your business. Email List Size Matters, But So Does Interest-Level One of [...]

31 08, 2017

Schedule Changes to WordPress Posts and Pages

2017-08-31T08:06:58+00:00 By |

At some point during the past 10 years, Wordpress became a website CMS tool first, and a blogging platform second. While the core features and functions don't yet reflect this, plug-ins carry the weight. In my daily tasks of managing websites and marketing programs, one challenge I'm tasked with is timing updates to client websites. [...]

25 08, 2017

The Wicked-Easy Process Of Growing Your Email List

2017-10-24T07:02:10+00:00 By |

In 2017, email marketing is still my favorite channel for two reasons- efficiency and effectiveness. Cost Efficiency: Designing and sending email has never been cheaper. For small businesses, it's practically free. As you your list grows, so do your costs (typically) but always in scale. Time Efficiency: Every major email marketing provider (Constant Contact, Mailchimp, [...]

24 08, 2017

Installation and Configuration Overview

2017-08-24T15:19:12+00:00 By |

In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need! Installing the Google Analytics tracking code (Universal Analytics) Goal Setup: Track your contact form submissions, time on site, and more Ecommerce setup Campaign Tracking: Learn the basics of using UTM parameters to track campaign data. Onsite [...]

24 08, 2017

Google Analytics Installation

2017-08-24T15:19:51+00:00 By |

In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, you need to retrieve your Google Analytics tracking code from your Google Analytics account. To do this, follow these steps. Log-in [...]

24 08, 2017

Goal Configuration

2017-08-24T15:20:09+00:00 By |

Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things like the marketing source, user [...]

24 08, 2017

Campaign Tracking Setup

2017-08-24T15:20:32+00:00 By |

Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. [...]

24 08, 2017

Onsite Search Configuration

2017-08-24T15:20:49+00:00 By |

In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search tracking. Requirements for Tracking Website Search Data A website with a search bar which allows users to search your content. [...]