Rick Maggio

/Rick Maggio

About Rick Maggio

Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.
19 04, 2019

The NEW Way to Block Mobile Apps from Google Ad Display Campaigns

2019-04-19T07:11:19-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , |

You know what grinds my gears? The fact that Google Ads device and platform bidding keeps changing which has caused a number of accounts to "waste" money on display. Particularly, the process for blocking mobile apps from display campaigns changes, and then your account is running on apps again (when you previously blocked them using [...]

18 04, 2019

API Connector Research Tool Launched

2019-04-18T14:55:29-05:00By |Categories: Web Development|Tags: , , , |

As modern marketers, we utilize websites, email marketing tools, forms, call tracking software, web analytics solutions, and much more to drive business for our companies and clients. Fortunately, there are a lot of great solutions for non-programmers to integrate these various systems with one another easily. Ever wonder what the best way to send [...]

17 04, 2019

Time to Stop Paying for Google Ads Location Extensions

2019-04-18T14:59:33-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Today's post is a bit of rant. When you're done reading, I think you'll agree that Google Ads location extensions should be completely reconsidered for almost all verticals. That's right, we generally think that advertising on Google Ads is, from a data standpoint, one of the best marketing spends out there. However, we're fed up [...]

8 04, 2019

Custom Rolling Dates in GDS

2019-04-09T12:06:10-05:00By |Categories: Web Analytics|Tags: |

Today's post on using custom rolling dates in Google Data Studio is brought to you by the color blue! Seriously though, we totally had trouble figuring out how these worked (and probably mis-reported a bit) so once we did, we wanted to run through the seemingly simple feature. Video below. How to Use Custom Rolling Dates Configuring [...]

7 04, 2019

Report Schedules in Google Data Studio

2019-04-09T07:06:17-05:00By |Categories: Web Analytics|Tags: |

On March 7th, Google announced a long-awaited new feature to Google Data Studio, Report Schedules.  Wahoo! Now you can automated reports to your team as well as your clients with this new feature. Data Studio Report Scheduling Video Here's what you need to know about Data Studio's scheduling features: Reports are sent on schedule via [...]

4 04, 2019

Connect MailChimp to Google Data Studio – 5 Minutes

2019-04-11T11:40:07-05:00By |Categories: Email Marketing, Web Analytics|Tags: , , |

Ready to create the ultimate MailChimp email marketing dashboard? If you're anyhting like us, you're confused as to why MailChimp standard reporting is so, well, unhelpful. Here's a no-BS way to track all your MailChimp email marketing efforts in a single, extremely useful dashboard. Let's jump right in! Dashboard Sample First, here's the end result [...]

6 03, 2019

SOLVED: FBCLID in Google Analytics

2019-03-06T13:14:16-05:00By |Categories: Facebook Analytics, Web Analytics|Tags: |

In this short video, we're going to show you how to remove the Facebook Click ID tracking parameter (FBCLID) from your Google Analytics reports. What is FBCLID? FBCLID is part of facebook's tracking system and is used by facebook to track each click from facebook to your website. Facebook passes a click ID as users [...]

15 02, 2019

Tutorial – Validating AMP Pages Using Screaming Frog

2019-04-18T14:59:45-05:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

Implement AMP (Asynchronous Messaging Protocol) on your website or blog is a great way to boost organic traffic on your website. By providing your content using this protocol to Google, you'll likely become more competitive in search queries where few others have provided the same. One of the best ways to validate your AMP content [...]

23 08, 2018

How to Track Multiple Google My Business Locations in One Dashboard

2019-04-04T07:32:32-05:00By |Categories: Web Analytics|Tags: , |

Whether you work for a brick and mortar with multiple locations (2-1,000s) or are in house at an agency, you may be looking for the best solution to track multiple business location Google My Business (GMB) stats in one place. Enter, Google Data Studio. Not only can this save you a ton of time, but [...]

17 10, 2017

Solved! Upgrade Adwords URLs to HTTPS in Bulk

2019-04-18T14:59:33-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]

29 09, 2017

The Non-Techie’s Guide to Syncing Online Ad Cost Data with Google Analytics

2017-09-29T12:52:58-05:00By |Categories: Digital Marketing Software, Web Analytics|Tags: , |

Here at LDA, we love Google Analytics. And as much as is possible, we try to make Google Analytics the "hub" of all our marketing activities. What I mean is that we like Google Analytics to be the core reporting tool across all channels and all ad networks. Take a look at the sample Google [...]