Rick Maggio

/Rick Maggio

About Rick Maggio

Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.
25 09, 2017

Zapier 101 for Digital Marketers

2019-04-18T14:57:28-05:00By |Categories: Web Development|Tags: , |

Want to learn a cool tool that will make you (look like) you're good at your job? Zapier! What is Zapier! As a company, Zapier has effectively solved large business challenges for non-techies with an easy to use, robust app. As an application, Zapier is a small part of the reason that digital marketers can [...]

11 09, 2017

Advantages and Disadvantages of Email Double Opt-In

2019-04-18T14:51:25-05:00By |Categories: Email Marketing|Tags: |

Email marketing is the icing on the cake for many savvy businesses. The reason why is this. While search, social, affiliate, etc. can all be competitive and costly, email marketing remains one of the most efficient ways to build relationships and profitable market your business. Email List Size Matters, But So Does Interest-Level One of [...]

31 08, 2017

Schedule Changes to WordPress Posts and Pages

2019-04-18T14:57:49-05:00By |Categories: Web Development|Tags: |

At some point during the past 10 years, Wordpress became a website CMS tool first, and a blogging platform second. While the core features and functions don't yet reflect this, plug-ins carry the weight. In my daily tasks of managing websites and marketing programs, one challenge I'm tasked with is timing updates to client websites. [...]

25 08, 2017

The Wicked-Easy Process Of Growing Your Email List

2019-04-18T14:51:33-05:00By |Categories: Email Marketing|Tags: |

In 2017, email marketing is still my favorite channel for two reasons- efficiency and effectiveness. Cost Efficiency: Designing and sending email has never been cheaper. For small businesses, it's practically free. As you your list grows, so do your costs (typically) but always in scale. Time Efficiency: Every major email marketing provider (Constant Contact, Mailchimp, [...]

24 08, 2017

Installation and Configuration Overview

2019-04-02T17:04:25-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need! Installing the Google Analytics tracking code (Universal Analytics) Goal Setup: Track your contact form submissions, time on site, and more Ecommerce setup Campaign Tracking: Learn the basics of using UTM parameters to track campaign data. Onsite [...]

24 08, 2017

Google Analytics Installation

2019-04-02T17:04:32-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, you need to retrieve your Google Analytics tracking code from your Google Analytics account. To do this, follow these steps. Log-in [...]

24 08, 2017

Goal Configuration in Google Analytics

2019-04-02T17:11:01-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things like the marketing source, user [...]

24 08, 2017

Campaign Tracking Setup – Google Analytics

2019-04-02T17:11:09-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. [...]

24 08, 2017

Onsite Search Tracking Configuration – Google Analytics

2019-04-02T17:11:19-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search tracking. Requirements for Tracking Website Search Data A website with a search bar which allows users to search your content. [...]

23 08, 2017

Google Analytics Audience Report Overview

2019-04-02T16:57:16-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: Mobile, PC and tablet usage.

23 08, 2017

Google Analytics Ecommerce Setup

2019-04-02T17:11:25-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

In this lesson, we've review the basics of setting up Ecommerce tracking in Google Analytics. Setting up Ecommerce tracking takes 2 steps: Step 1: Enable Ecommerce Tracking in Google Analytics Click "Admin" on the top navigation Click "Ecommerce Settings" under the "View" Enable Ecommerce Step 2: Programming Your Website Once ecommerce tracking is enabled in [...]

22 08, 2017

Demographics Reporting in Google Analytics

2019-04-02T17:07:21-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Audience demographic reports provide basic information on your audience's (website visitors) gender and age. This suite of reports breaks down key stats as they relate to the gender and age groups of your traffic. These reports allows for a couple different views. Overview Audience demographic reports provide basic information on your audience’s (website visitors) [...]

22 08, 2017

Screaming Frog Google Analytics Audit

2019-04-02T17:05:08-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]

22 08, 2017

Testing Google Analytics with Google Analytics

2019-04-02T17:05:15-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

Overview Google Analytics, among other uses, is actually useful in testing, well, Google Analytics. In this lesson, we are going to review a few great reports which help us figure out whether Google Analytics is correctly installed on a specific web property. Hostname Report The hostname report helps us understand the specific hostnames [...]