Rick Maggio

/Rick Maggio

About Rick Maggio

Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.
18 07, 2019

The Cases For and Against Competitor Brand Name Bidding

2019-07-18T16:12:44-05:00By |Categories: Paid Search|

To bid, or not to bid (on competitors' brand names). That, is the question, that we cannot get away from, ever, it seems. In pay per click marketing, we're commonly presented with a dilemma when clients ask to run competitor campaigns. That is, SEM campaigns where we bid on their competitors brand name keywords. [...]

8 07, 2019

List of Referral Exclusions for Google Analytics

2019-07-08T16:25:05-05:00By |Categories: Web Analytics|Tags: |

Google Analytics is great at tracking referral traffic, too good in fact. As a result, we sometimes see traffic in our Google Analytics referral reports which is inaccurate and problematic for a number of reasons. Here's an example: In the above example, we're looking at analytics from an eCommerce property which offers a few different [...]

26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2019-06-26T07:52:07-05:00By |Categories: Paid Search, Web Analytics|Tags: , |

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]

26 06, 2019

How to Add a Profile Short Name to Your Google My Business Listing

2019-06-26T08:11:51-05:00By |Categories: Organic SEO|Tags: |

In June, 2019, Google launched a new feature to Google My Business called profile short names. In short (pun intended), this provides the ability to give your GMB listing a short URL to share as you see fit. How to Add a Profile Short Name to GMB Listings Access Google My Business Click Info Click Add Profile Short [...]

25 06, 2019

Internet Marketing News – Yelp Updates, Bings Ads Tracking, and more

2019-08-09T15:51:30-05:00By |Categories: Internet Marketing News|Tags: , , |

Yelp Announces New Business Page Upgrades to Help Businesses Stand Out and Build their Reputation Business Highlights Add badges to your profile for business highlights like eco friendly, walk-ins welcome, 24/7 availability, + 30 or so others $1-$2 per day Portfolio - $1-2 per day Add portfolio items Yelp Verified license $1/day Yelp claims an [...]

20 06, 2019

Import Criteo Remarketing Ad Costs to Google Analytics

2019-06-20T15:22:42-05:00By |Categories: Web Analytics|Tags: , |

Criteo is one of the most robust retargeting ad platforms that we've used for mid and high volume ecommerce websites. Criteo offers a machine-learning retargeting solution which presents dynamic ads which are based on the users browsing history. For good reason, Criteo is also one of the largest stand-alone retargeting platforms in the World. Today, [...]

8 06, 2019

Internet Marketing News – Google Code Update, Mobile First Indexing and more.

2019-08-09T15:45:46-05:00By |Categories: Internet Marketing News|Tags: , , |

Topic: Google announces Core Update (June, 2019) Google Twitter Post Comments Reddit says: Big small and not at all Overlapped with an update known as the diveristy update (aimed at showing a greater variety of domains in the SERPS. Tips: Simple- Nothing to fix, just do better SEO. Better content, better content promotion, stop looking [...]

6 06, 2019

Show Facebook Ad Costs in Google Analytics

2019-06-05T14:48:51-05:00By |Categories: Facebook Analytics, Social Media Marketing, Web Analytics|Tags: , , |

Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]

31 05, 2019

How to Send Real Time Amazon Orders to Google Sheets [VIDEO]

2019-05-30T11:18:30-05:00By |Categories: Marketplaces, Web Analytics|Tags: , |

Amazon is on fire for merchants these days! Whether or not merchants will love this eCommerce giant a few years from now aside, many are making money and expanding their volume dramatically through Amazon's marketplace. As a result, we need a way to track Amazon sales, most because Amazon's built-in reporting is un-explain-ably (is that [...]

30 05, 2019

Google Postmaster Tools Explained

2019-10-31T07:50:07-05:00By |Categories: Email Marketing|Tags: , |

Many of us are familiar with Google Search Console, a great free tool which is provided by Google to identify website technical issues and as importantly, track website visibility in Google search properties. However, unless you have experience managing either large email lists, you may not know about Google Postmaster Tools. Today, we want to [...]

26 05, 2019

Improving Your Email Opt-In Process to Optimize Deliverability

2019-05-23T14:39:14-05:00By |Categories: Email Marketing|Tags: , |

Great email deliverability begins with a great email opt-in process. Let's begin with two definitions. Email Opt-In Process: The email opt-in process is the process which your subscribers have followed to join your email marketing list/lists. Email Deliverability: Email deliverability measures your ability to send an email which is actually recieved by your email subscribers. [...]

25 05, 2019

SEMrush Atlernatives for Keyword Research

2019-05-22T07:35:37-05:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , , , , |

SEMrush is a fantastic keyword research tool. We've used it for years and our only gripe really is that it's pretty costly, especially if researching keywords and creating content is your main function. Here at LDA, we're always looking for the latest and greatest tools so today's post is focused on some alternative options for [...]