Rick Maggio

/Rick Maggio

About Rick Maggio

Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.
15 02, 2019

Tutorial – Validating AMP Pages Using Screaming Frog

2019-04-18T14:59:45-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

Implement AMP (Asynchronous Messaging Protocol) on your website or blog is a great way to boost organic traffic on your website. By providing your content using this protocol to Google, you'll likely become more competitive in search queries where few others have provided the same. One of the best ways to validate your AMP content [...]

23 08, 2018

How to Track Multiple Google My Business Locations in One Dashboard

2019-04-30T11:01:19-04:00By |Categories: Web Analytics|Tags: , , |

Whether you work for a brick and mortar with multiple locations (2-1,000s) or are in house at an agency, you may be looking for the best solution to track multiple business location Google My Business (GMB) stats in one place. Enter, Google Data Studio. Not only can this save you a ton of time, but [...]

17 10, 2017

Solved! Upgrade Adwords URLs to HTTPS in Bulk

2019-05-02T08:53:28-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]

29 09, 2017

The Non-Techie’s Guide to Syncing Online Ad Cost Data with Google Analytics

2019-06-05T09:09:03-04:00By |Categories: Digital Marketing Software, Social Media Marketing, Web Analytics|Tags: , |

Here at LDA, we love Google Analytics. And as much as is possible, we try to make Google Analytics the "hub" of all our marketing activities. What I mean is that we like Google Analytics to be the core reporting tool across all channels and all ad networks. Take a look at the sample Google [...]

25 09, 2017

Zapier 101 for Digital Marketers

2019-04-18T14:57:28-04:00By |Categories: Web Development|Tags: , |

Want to learn a cool tool that will make you (look like) you're good at your job? Zapier! What is Zapier! As a company, Zapier has effectively solved large business challenges for non-techies with an easy to use, robust app. As an application, Zapier is a small part of the reason that digital marketers can [...]

11 09, 2017

Advantages and Disadvantages of Email Double Opt-In

2019-05-02T08:54:18-04:00By |Categories: Email Marketing|Tags: |

Email marketing is the icing on the cake for many savvy businesses. The reason why is this. While search, social, affiliate, etc. can all be competitive and costly, email marketing remains one of the most efficient ways to build relationships and profitable market your business. Email List Size Matters, But So Does Interest-Level One of [...]

31 08, 2017

Schedule Changes to WordPress Posts and Pages

2019-05-08T07:06:07-04:00By |Categories: Web Development|Tags: |

At some point during the past 10 years, Wordpress became a website CMS tool first, and a blogging platform second. While the core features and functions don't yet reflect this, plug-ins carry the weight. In my daily tasks of managing websites and marketing programs, one challenge I'm tasked with is timing updates to client websites. [...]

25 08, 2017

The Wicked-Easy Process Of Growing Your Email List

2019-04-18T14:51:33-04:00By |Categories: Email Marketing|Tags: |

In 2017, email marketing is still my favorite channel for two reasons- efficiency and effectiveness. Cost Efficiency: Designing and sending email has never been cheaper. For small businesses, it's practically free. As you your list grows, so do your costs (typically) but always in scale. Time Efficiency: Every major email marketing provider (Constant Contact, Mailchimp, [...]

24 08, 2017

Installation and Configuration Overview

2019-04-02T17:04:25-04:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need! Installing the Google Analytics tracking code (Universal Analytics) Goal Setup: Track your contact form submissions, time on site, and more Ecommerce setup Campaign Tracking: Learn the basics of using UTM parameters to track campaign data. Onsite [...]

24 08, 2017

Google Analytics Installation

2019-06-05T09:47:54-04:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, you need to retrieve your Google Analytics tracking code from your Google Analytics account. To do this, follow these steps. [...]

24 08, 2017

Goal Configuration in Google Analytics

2019-04-02T17:11:01-04:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things like the marketing source, user [...]