The Behavior Reports provide insight into the source of traffic (how users find the website) and subsequent behavior.
- Site Content: Top pages, content drilldown, landing pages, exit pages
- Site Search: Track what users search for once they are on your website
- Events: Specific user actions
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.