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18 07, 2019

The Cases For and Against Competitor Brand Name Bidding

2019-07-18T16:12:44-04:00By |Categories: Paid Search|

To bid, or not to bid (on competitors' brand names). That, is the question, that we cannot get away from, ever, it seems. In pay per click marketing, we're commonly presented with a dilemma when clients ask to run competitor campaigns. That is, SEM campaigns where we bid on their competitors brand name keywords. [...]

8 07, 2019

List of Referral Exclusions for Google Analytics

2019-07-08T16:25:05-04:00By |Categories: Web Analytics|Tags: |

Google Analytics is great at tracking referral traffic, too good in fact. As a result, we sometimes see traffic in our Google Analytics referral reports which is inaccurate and problematic for a number of reasons. Here's an example: In the above example, we're looking at analytics from an eCommerce property which offers a few different [...]

27 06, 2019

Products You Should Never Sell Online

2019-06-26T16:42:05-04:00By |Categories: Marketplaces|Tags: , |

In this week'd episode, Jay covers some common examples of items which are questionably legal to sell online including Amazon, eBay, and other online marketplaces. Some are obvious, others not so much.  Samples Questionable Items Lawn Darts! Sky Dancers Bucky Balls Switchblades Brass knuckles Alcohol bottles Synthetic substances Drug paraphernalia Medical supplies Jay's tip- [...]

26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2019-06-26T07:52:07-04:00By |Categories: Paid Search, Web Analytics|Tags: , |

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]

26 06, 2019

How to Add a Profile Short Name to Your Google My Business Listing

2019-06-26T08:11:51-04:00By |Categories: Organic SEO|Tags: |

In June, 2019, Google launched a new feature to Google My Business called profile short names. In short (pun intended), this provides the ability to give your GMB listing a short URL to share as you see fit. How to Add a Profile Short Name to GMB Listings Access Google My Business Click Info Click Add Profile Short [...]

20 06, 2019

Import Criteo Remarketing Ad Costs to Google Analytics

2019-06-20T15:22:42-04:00By |Categories: Web Analytics|Tags: , |

Criteo is one of the most robust retargeting ad platforms that we've used for mid and high volume ecommerce websites. Criteo offers a machine-learning retargeting solution which presents dynamic ads which are based on the users browsing history. For good reason, Criteo is also one of the largest stand-alone retargeting platforms in the World. Today, [...]

8 06, 2019

Everything Marketplace Sellers (Amazon, Ebay, Ec.)to Know About Dimensional Shipping Changes

2019-06-07T09:12:53-04:00By |Categories: Marketplaces|Tags: , |

What is DimShip (Dimensional Shipping) Dimensional shipping is when package carriers like USPS calculate shipping charges based on the dimensions of a product, as opposed to the weight. In the past, this has been done by USPS in only specific scenarios, based on shipping zones. The formulas and recent changes for this are outlined in [...]

6 06, 2019

Show Facebook Ad Costs in Google Analytics

2019-06-05T14:48:51-04:00By |Categories: Facebook Analytics, Social Media Marketing, Web Analytics|Tags: , , |

Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]

3 06, 2019

Amazon & Ebay Product Pricing Strategies Reviewed

2019-05-30T14:52:19-04:00By |Categories: Marketplaces|Tags: , |

So you've got beautiful photos, great products, and still, sales are stale! Maybe it's your pricing. Today, I'll cover marketplace pricing strategies which are common today. Splitting the Difference Pricing Method How it works: Using historical data (completed listings), calculate the average price of historical sales. Pros: Easy, lots of data to work with. Cons: [...]