22 10, 2019

Tutorial: Setting Up Google Lead Form Extensions

2019-11-14T08:29:06-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , , |

Today, we're starting to see a new BETA ad extension from Google called Lead Forms. Lead Forms are basically a new type of extension where the end user is able to complete a form from within the Google SERPs for your business. We think that this new ad unit can be great for businesses interested [...]

16 10, 2019

New Video Reporting in Google Search Console

2019-10-16T09:07:27-04:00By |Categories: Internet Marketing News|Tags: |

Google recently rolled-out a few new reports in Google Search Console which focus on video in the SERPs (both standard and video) but also in video reach within Google's Discovery service. Here's what the panel thinks:   Number 1: Better visibility of video and structured data interpretation by Google via     Number 2: Increased [...]

16 10, 2019

Facebook Ads Now Offers ‘Click to Message’ Call to Action for Story Ads

2019-10-16T09:05:12-04:00By |Categories: Internet Marketing News|Tags: |

Facebook recently released a new call to action for Story Ads, Click to Message. Here's what our panel thinks: Users will be able to swipe up to send a message User does NOT need to leave app (facebook, messenger, IG, etc.) to do this Possibility for a really high volume of messages for high spend advertisers Looking [...]

2 10, 2019

How to Use Google Data Studio Optional Metrics

2019-10-02T10:27:18-04:00By |Categories: Web Analytics|Tags: , |

Let's look at Google Data Studio's Optional Metrics feature. This is a feature which you can add to almost any chart to allow the user to add/remove/change the metrics in the chart. Why Use Optional Metrics? Keep dashboards looking clean while still offering the ability to analyze tons of data! Allow more interaction in your reports. Include [...]

27 09, 2019

Pinterest New Group Board Features

2019-09-27T14:51:39-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights New features are available! Reactions: Ability to react to a pin (love, lightbulb, question mark) New sorting: By reaction By comments Soon, by pinner More collaboration features coming soon Transcript Rick: All right, so two stories on Pinterest. First off, Pinterest is offering some new features for group boards. This is not [...]

27 09, 2019

Google Ads Announces Video Reach campaigns

2019-09-27T14:47:14-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights New Google Ads combine Youtube Ad Formats into single ad Unit. A combination of: Six Second bumpers Skippable in-stream Non-Skippable in-stream Google uses machine learning to optimize and so far early results are showing lower campaign costs. Transcript Rick: Yep. Yep. Definitely. Next up we have Google, basically a new ad unit [...]

27 09, 2019

Google Announces New Control Over Website Content Previews in SERPS

2019-09-27T14:36:34-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Google uses text, image, and other snippets to help users preview content before clicking from the SERPs. Typically, these are derived from on-page text, rich snippets, etc. Google Announces 2 new ways to control how snippets from your website are used: Robots Meta Tags (located in the <head> of each page of [...]

18 09, 2019

Google Analytics Gets Smart Lists

2019-09-18T14:57:21-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights New Remarketing Audience Machine learning applied to your GA data analyzing dozens of signals which are indicative of higher conversion probabilities. Devices, referrer, session duration, etc. Requirements: 10k pageviews plus 500 transactions: Your smart list is based on your data Less than that: Your smart list is based on similar business data [...]

18 09, 2019

Bing New Features For Shopping & Audiences

2019-09-18T14:57:17-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights In all honesty, the early post on this is unclear as to when this goes live and what exactly these audiences can be used for. Updates: Product Audiences for shopping campaigns Retarget with display ads which show the same products which the user viewed. AKA dynamic retargeting! Similar Audiences Lookalike audiences Don't [...]

18 09, 2019

Google Announced Updates To Reviews In Rich Results

2019-09-18T14:57:14-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights No more self serving reviews No more reviews that do not include the name property field “name of the item being reviewed” Reviews are typically used for things like books, courses, events, movies, products, recipes, etc. Google Stopping support for local businesses and organization who host their own reviews. Transcript Rick: Rich [...]