Learn

/Learn/
23 05, 2019

Long Tail Autocomplete Keyword Research Tutorial

2019-05-22T07:35:21-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

We have a love/hate relationship with autocomplete. It's gotten pretty good over time. Why love? It's a great experience when we're searching for things on Google. Why hate? Because as SEOs, it funnels search traffic into specific phrases and lessens the number of longer tail queries which might otherwise have been. In this short post, [...]

22 05, 2019

How Can I Research Search Volume for Questions Related To My Website?

2019-05-22T09:27:38-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

Optimizing your website for questions queries is a great way to 1) grab some longer tail rankings/traffic 2) find searchers who are low in the funnel for your product and 3) create content which may be commonly searched via voice search (which is the fastest growing type of search right now). Here are some sample [...]

15 05, 2019

Your Shopping Ads Will Now Appear on YouTube + Google Discover

2019-05-14T13:28:02-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Be warned, and maybe excited, as the next iteration of Google Shopping takes place on July 15th, 2019. In a recent announcement by Google, US-based standard shopping campaigns (other countries coming soon) will now be auto-enabled to appear in both YouTube and Google Discover. While Smart Shopping campaigns were there already (at least YoutTube and [...]

14 05, 2019

PODCAST: Google Ads and Responsive Search Ads Beta

2019-05-14T09:49:32-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

What's the Beta on Google's New Responsive Search Ads? Okay, so that's a climbing play on words which few will understand but I couldn't help myself.  In today's post and podcast, let's review what's happening in the Google Ads space where there is yet another change to the format of search ads. Now in BETA, [...]

7 05, 2019

Which Email Marketing Software is Best?

2019-05-07T04:43:42-04:00By |Categories: Email Marketing|Tags: , , , |

Fact: There are 50+ email marketing software providers. Each and every ESP promises the best deliver-ability, the easiest to use interface, and the best customer service. Well, we don't believe it so we recently launched the first iteration of our email marketing software comparison tool. Here's why- We've used many different platforms (Constant Contact, MailChimp, [...]

1 05, 2019

Call Tracking Solutions Search Tool

2019-04-30T18:52:55-04:00By |Categories: Digital Marketing Software, Goal Tracking, Google Analytics Implementation|Tags: , |

We love to bring the community valuable resources and again we are excited to introduce another tool. This will be the first version of our call tracking solutions search tool, we did the heavy lifting so that you can save time and start implementing. Realizing that Google Ads call tracking is limited to only [...]

30 04, 2019

Audit Your Google Ads Account with Google Data Studio

2019-04-30T09:29:10-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

If you are tasked with managing your own or your clients' Google Ads accounts, there are countless tools to do so. Most however, require a firm understanding of the Google Ads platform. Knowing where to look and what to look for takes years of practice. And Google Ad audits can take hours to perform even [...]

25 04, 2019

Picking the Best Google Ads Bidding Style for Search/Shopping Ads

2019-04-25T06:28:04-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: |

Arguably as important as your keywords and creatives, the Google Ads bidding style that you choose for your campaign is critical to attaining a positive return on investment and scale. Over the years, bidding styles have evolved from simple (manual cpc) to almost completely automation (smart shopping/max conversion campaigns). Additionally, the "rules" outlined by Google [...]

23 04, 2019

Automatically Compile Your MailChimp Subscriber List Using Integromat

2019-04-25T05:25:50-04:00By |Categories: Digital Marketing Software, Email Marketing|Tags: , |

Simple tutorial on how to connect Google Sheets to MailChimp in order to grab your latest subscribers. It's a really easy setup and can get you over the hurdle of becoming familiar with API app connectors, its as close to becoming your own programmer. Of course within its limits. Simple and Efficient Automation Connecting MailChimp [...]

19 04, 2019

The NEW Way to Block Mobile Apps from Google Ad Display Campaigns

2019-05-14T10:05:08-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , |

You know what grinds my gears? The fact that Google Ads device and platform bidding keeps changing which has caused a number of accounts to "waste" money on display. Particularly, the process for blocking mobile apps from display campaigns changes, and then your account is running on apps again (when you previously blocked them using [...]

18 04, 2019

API Connector Research Tool Launched

2019-04-18T14:55:29-04:00By |Categories: Web Development|Tags: , , , |

As modern marketers, we utilize websites, email marketing tools, forms, call tracking software, web analytics solutions, and much more to drive business for our companies and clients. Fortunately, there are a lot of great solutions for non-programmers to integrate these various systems with one another easily. Ever wonder what the best way to send [...]