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18 09, 2019

Google Announces Shift in Algo to Promote Original Reporting on News

2019-09-18T14:57:13-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights The goal is to credit the original news source more often and for longer. In the past, more focus was given to fresher reporting. Google uses over 10,000 raters whose feedback help guide changes like this. Transcript Juan:  All right. So, next up we got Google is announcing a shift in the [...]

18 09, 2019

RankRanger Reports Average Title Shown in SERPs Loses 5 Characters

2019-09-18T14:57:10-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Was 55.3 on average Reduced to 50.9 You might be seeing more titles with less "in" "and" Transcript Rick: There we go. All right and last or almost last, we've got rank ranger. Not a huge change, but they're basically reporting a track that the search engine results pages are losing about [...]

18 09, 2019

What is a Dimension in Google Analytics?

2019-09-18T14:03:03-04:00By |Categories: Web Analytics|Tags: , , |

Here's a common question we get all the time- What exactly is a dimension when referring to Google Analytics? And thus, today's short lesson on dimensions. But first, here's why you need to know this- Custom Reporting. That's it! Google allows you to create custom reports (in Google Analytics or using tools like Google Data [...]

17 09, 2019

How To Test Your Landing Pages To Improve Conversion Rate

2019-09-18T12:54:10-04:00By |Categories: Organic SEO, Paid Search, Search Engine Marketing|

Landing pages are crucial aspects of strategic inbound marketing. Ideally, businesses that increase their number of landing pages from 10 to 15 experience a 55% growth in terms of total leads. With such results in terms of lead conversion, maybe it is time you reconsider your marketing strategy. One of the greatest challenges face is [...]

16 09, 2019

3 Ways to Analyze Landing Pages Using Google Analytics [VIDEO]

2019-09-17T07:11:27-04:00By |Categories: Web Analytics|Tags: , |

Today, let's look at landing page analysis using Google Analytics. To begin, Google Analytics is a great tool for analyzing landing pages. The problem we see is that many beginner analysts use the data completely wrong. Here's the most important concept: Landing pages cannot be analyzed without fully accounting for the traffic source which driving [...]

11 09, 2019

2 Ways to Analyze Mobile Traffic in Google Analytics

2019-09-12T08:11:09-04:00By |Categories: Web Analytics|Tags: , , |

Let's jump right in to the two best ways to analyze and compare mobile website traffic in Google Analytics. For this, we're going to focus on the follow approaches. Simple device reports Google Analytics Segments Mobile Device Reports in Google Analytics The most basic and simple approach, we're going to analyze mobile website behavior using [...]

11 09, 2019

Google Analytics Segmentation Tutorial

2019-09-11T16:16:06-04:00By |Categories: Web Analytics|Tags: , , |

Greetings class! Let's up your Internet marketing game with this fresh Google Analytics segmentation how to guide. What is Segmentation? In Google Analytics, segments are subsets of data which you can create to compare onsite behavior. In other words, you can create subsets of traffic (samples below) and then compare segment behavior for all the [...]

11 09, 2019

Google Webmaster Supports New Ways to Nofollow

2019-09-11T15:38:30-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Nofollow evolves to provide specific types of nofollow: Multiple rels are okay for each link No need to change old links (thanks google!) rel="sponsored": Identifies links which are sponsored rel="ugc": Identify links to user-generated content (if you allow users to post content on your website) rel="nofollow": Same as always Transcript Juan: All [...]

11 09, 2019

Changes to the Search Console.. Out with the Old

2019-09-11T15:36:40-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights No more support for old search console homepage. Transcript Rick: All right, next, Google Search Console. So Google finally says goodbye to the old search console. So I estimate that this will save about 40 million clicks a day from webmasters who go into Search Console, and then just have to, the [...]

11 09, 2019

LinkedIn Offers Free Course to Learn More About… LinkedIn.

2019-09-11T15:35:19-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Free to access via LinkedIn’s education platform Topics: Basics of LinkedIn marketing Organic marketing on LinkedIn (how to use free features link groups, your profile, search, etc.) LinkedIn Ad Basics including audiences, campaign setup, etc. Transcript Juan: All right, next up we've got LinkedIn is offering free courses on their platform. Interesting. [...]

11 09, 2019

Find Love with Facebook Dating!

2019-09-11T15:33:59-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Not the most crucial but it's big news. Facebook Dating! Launches in the USA Opt-in for dating profile Integrates with IG to flow your fake real posts to your dating profile Secret crush allows you to choose up to 9 secret crushes in your circles and if they match up too, baaam. [...]

11 09, 2019

Data Studio Migrating Files Away from Drive

2019-09-11T15:32:17-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Why? Simplify the process of connecting and managing data sources. TRUE! Always felt messy with the current process Non GSuite users, nothing you need to do, this will happen over the next few weeks GSuite users: Further instructions to come Transcript Juan: All right. Looks like we got Data Studio is migrating [...]

11 09, 2019

Google Ads Seasonal Adjustments Features

2019-09-11T15:30:49-04:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Automated bidding algos generally adapt to seasons on their own, but this takes time. If seasonal shifts are sharp, you may want to leverage this feature to account for the shifts Transcript Rick: All right, good. Next up we have Google Ads. It's a setting within Google Ads for seasonality. So a [...]

11 09, 2019

Bing Ads Launches Negative Keyword Conflicts Report

2019-09-11T15:29:18-04:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Lots of us use negative keywords to block queries Bing offers a report now to help highlight possible conflicts Available for shopping campaigns What it does Provides a list of SKUs blocked by negative terms Shows which negative keyword blocked which SKU Comments: I have no idea how to make this useful... [...]

10 09, 2019

How to Use In-Market Segments in Google Analytics to Improve Google Ad Performance

2019-09-10T16:52:42-04:00By |Categories: Paid Search, Web Analytics|Tags: , |

Today, we've got a short video on In-Market Segments and specifically, how to use data from Google Analytics to improve your Google Ad campaigns. What are In-Marketing Segments? Google groups web searchers into buckets (or categories) based on their current shopping behavior. For example, if Google detects a user searching for home and garder related [...]