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8 06, 2019

Internet Marketing News – Google Code Update, Mobile First Indexing and more.

2019-08-09T15:45:46-04:00By |Categories: Internet Marketing News|Tags: , , |

Topic: Google announces Core Update (June, 2019) Google Twitter Post Comments Reddit says: Big small and not at all Overlapped with an update known as the diveristy update (aimed at showing a greater variety of domains in the SERPS. Tips: Simple- Nothing to fix, just do better SEO. Better content, better content promotion, stop looking [...]

8 06, 2019

Everything Marketplace Sellers (Amazon, Ebay, Ec.)to Know About Dimensional Shipping Changes

2019-06-07T09:12:53-04:00By |Categories: Marketplaces|Tags: , |

What is DimShip (Dimensional Shipping) Dimensional shipping is when package carriers like USPS calculate shipping charges based on the dimensions of a product, as opposed to the weight. In the past, this has been done by USPS in only specific scenarios, based on shipping zones. The formulas and recent changes for this are outlined in [...]

6 06, 2019

Show Facebook Ad Costs in Google Analytics

2019-06-05T14:48:51-04:00By |Categories: Facebook Analytics, Social Media Marketing, Web Analytics|Tags: , , |

Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]

3 06, 2019

Amazon & Ebay Product Pricing Strategies Reviewed

2019-05-30T14:52:19-04:00By |Categories: Marketplaces|Tags: , |

So you've got beautiful photos, great products, and still, sales are stale! Maybe it's your pricing. Today, I'll cover marketplace pricing strategies which are common today. Splitting the Difference Pricing Method How it works: Using historical data (completed listings), calculate the average price of historical sales. Pros: Easy, lots of data to work with. Cons: [...]

31 05, 2019

How to Send Real Time Amazon Orders to Google Sheets [VIDEO]

2019-05-30T11:18:30-04:00By |Categories: Marketplaces, Web Analytics|Tags: , |

Amazon is on fire for merchants these days! Whether or not merchants will love this eCommerce giant a few years from now aside, many are making money and expanding their volume dramatically through Amazon's marketplace. As a result, we need a way to track Amazon sales, most because Amazon's built-in reporting is un-explain-ably (is that [...]

30 05, 2019

Debunking eBay Reseller Myths [VIDEO]

2019-05-30T13:48:11-04:00By |Categories: Marketplaces|Tags: |

In today's video post, our friend and Ebay trainer and eCommence consultant Jay Kraft debunks some of the biggest myths about selling on eBay and improving your eBay performance. eBay Video Myths Video Summary What pigeon logic is and why it causes bias. Remember folks, correlation does no necessarily imply causation! Does refreshing inventory boost [...]

30 05, 2019

Google Postmaster Tools Explained

2019-05-30T10:18:37-04:00By |Categories: Email Marketing|Tags: , |

Many of us are familiar with Google Search Console, a great free tool which is provided by Google to identify website technical issues and as importantly, track website visibility in Google search properties. However, unless you have experience managing either large email lists, you may not know about Google Postmaster Tools. Today, we want to [...]

26 05, 2019

Improving Your Email Opt-In Process to Optimize Deliverability

2019-05-23T14:39:14-04:00By |Categories: Email Marketing|Tags: , |

Great email deliverability begins with a great email opt-in process. Let's begin with two definitions. Email Opt-In Process: The email opt-in process is the process which your subscribers have followed to join your email marketing list/lists. Email Deliverability: Email deliverability measures your ability to send an email which is actually recieved by your email subscribers. [...]

25 05, 2019

SEMrush Atlernatives for Keyword Research

2019-05-22T07:35:37-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , , , , |

SEMrush is a fantastic keyword research tool. We've used it for years and our only gripe really is that it's pretty costly, especially if researching keywords and creating content is your main function. Here at LDA, we're always looking for the latest and greatest tools so today's post is focused on some alternative options for [...]