Blog

24 08, 2017

Campaign Tracking Setup

2017-08-24T15:20:32+00:00 By |

Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. [...]

24 08, 2017

Onsite Search Configuration

2017-08-24T15:20:49+00:00 By |

In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search tracking. Requirements for Tracking Website Search Data A website with a search bar which allows users to search your content. [...]

23 08, 2017

Google Analytics Audience Report Overview

2017-08-24T15:21:08+00:00 By |

The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: Mobile, PC and tablet usage.

23 08, 2017

Ecommerce Setup

2017-08-24T15:21:30+00:00 By |

In this lesson, we've review the basics of setting up Ecommerce tracking in Google Analytics. Setting up Ecommerce tracking takes 2 steps: Step 1: Enable Ecommerce Tracking in Google Analytics Click "Admin" on the top navigation Click "Ecommerce Settings" under the "View" Enable Ecommerce Step 2: Programming Your Website Once ecommerce tracking is enabled in [...]

22 08, 2017

Demographics Reporting

2017-08-24T15:21:49+00:00 By |

Audience demographic reports provide basic information on your audience's (website visitors) gender and age. This suite of reports breaks down key stats as they relate to the gender and age groups of your traffic. These reports allows for a couple different views. Overview Audience demographic reports provide basic information on your audience’s (website visitors) [...]

22 08, 2017

Screaming Frog Google Analytics Audit

2017-08-24T15:22:09+00:00 By |

Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]

22 08, 2017

Testing Google Analytics with Google Analytics

2017-08-24T15:22:26+00:00 By |

OverviewGoogle Analytics, among other uses, is actually useful in testing, well, Google Analytics. In this lesson, we are going to review a few great reports which help us figure out whether Google Analytics is correctly installed on a specific web property.Hostname ReportThe hostname report helps us understand the specific hostnames (domains) which are firing [...]

21 08, 2017

GEO (Geography) Reporting

2017-08-24T15:23:40+00:00 By |

Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors.OverviewGeo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats [...]

20 08, 2017

Behavior Reporting

2017-08-24T15:23:55+00:00 By |

Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. These reports allows for a couple different views: [...]

19 08, 2017

Mobile & Device Reporting

2017-08-24T15:24:13+00:00 By |

Overview Audience Mobile Reports report on key statistics of users based on the type of device which they are using. These reports provide a high level view if key acquisition, behavioral and conversion metrics at the device level (PC, Tablet and Smartphone). Mobile reports allow for a couple different views: Overview: The Overview Report is one which [...]

9 08, 2017

What is Screaming Frog?

2017-08-24T15:24:35+00:00 By |

What is Screaming Frog? A powerful, easy-to-use piece of software which can crawl websites, gather data, and organize it useful ways. Screaming Frog helps us: Find website programming errors (404s, server errors, protocols) Find website issues which affect SEO (redirects, canonicals, duplicate content) Quickly review SEO-related elements (title tags, meta descriptions, heading usage) [...]

8 08, 2017

Screaming Frog Navigation

2017-08-24T15:24:53+00:00 By |

Overview The Screaming Frog interface consists of a few main navigation bars. Main Navigation The Main Navigation bar is typical of any software and contains options to save files, configure Screaming Frog, export information, view pre-canned reports, and more. File: Save projects, retrieve recent projects Configuration: Contains all the configuration settings for the [...]

7 08, 2017

Report Anatomy – Screaming Frog

2017-08-24T15:25:13+00:00 By |

Overview There are a few different parts of the Screaming Frog interface which it's important to understand. Report Data and Columns Front and center is the report data itself. In this section, you see report-specific data is a tabular format. Drill-Downs By highlighting any file in the data section, you'll notice that the Detail [...]

6 08, 2017

Internal Report

2017-08-24T15:25:30+00:00 By |

OverviewIn this lesson, we'll cover the Internal report tab which contains all information from other tabs with the exception of the 'external' tab. Think of this tab as being the overview of information. We get a nice overview of files crawled form this report, but it's a bit of information overload so other more-detailed reports will prove to [...]

5 08, 2017

External Report

2017-08-24T15:25:49+00:00 By |

Overview In this lesson, we'll cover the External report tab which contains all information regarding external files which are referenced or linked to from your website. With this data view, we can evaluate the usage of and links to external content which has a number of practical uses. On the External tab, we can quickly get basic page metrics and [...]