Learn

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30 05, 2019

Google Postmaster Tools Explained

2019-05-30T10:18:37-04:00By |Categories: Email Marketing|Tags: , |

Many of us are familiar with Google Search Console, a great free tool which is provided by Google to identify website technical issues and as importantly, track website visibility in Google search properties. However, unless you have experience managing either large email lists, you may not know about Google Postmaster Tools. Today, we want to [...]

26 05, 2019

Improving Your Email Opt-In Process to Optimize Deliverability

2019-05-23T14:39:14-04:00By |Categories: Email Marketing|Tags: , |

Great email deliverability begins with a great email opt-in process. Let's begin with two definitions. Email Opt-In Process: The email opt-in process is the process which your subscribers have followed to join your email marketing list/lists. Email Deliverability: Email deliverability measures your ability to send an email which is actually recieved by your email subscribers. [...]

25 05, 2019

SEMrush Atlernatives for Keyword Research

2019-05-22T07:35:37-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , , , , |

SEMrush is a fantastic keyword research tool. We've used it for years and our only gripe really is that it's pretty costly, especially if researching keywords and creating content is your main function. Here at LDA, we're always looking for the latest and greatest tools so today's post is focused on some alternative options for [...]

23 05, 2019

Long Tail Autocomplete Keyword Research Tutorial

2019-05-22T07:35:21-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

We have a love/hate relationship with autocomplete. It's gotten pretty good over time. Why love? It's a great experience when we're searching for things on Google. Why hate? Because as SEOs, it funnels search traffic into specific phrases and lessens the number of longer tail queries which might otherwise have been. In this short post, [...]

22 05, 2019

How Can I Research Search Volume for Questions Related To My Website?

2019-05-22T09:27:38-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

Optimizing your website for questions queries is a great way to 1) grab some longer tail rankings/traffic 2) find searchers who are low in the funnel for your product and 3) create content which may be commonly searched via voice search (which is the fastest growing type of search right now). Here are some sample [...]

15 05, 2019

Your Shopping Ads Will Now Appear on YouTube + Google Discover

2019-05-14T13:28:02-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Be warned, and maybe excited, as the next iteration of Google Shopping takes place on July 15th, 2019. In a recent announcement by Google, US-based standard shopping campaigns (other countries coming soon) will now be auto-enabled to appear in both YouTube and Google Discover. While Smart Shopping campaigns were there already (at least YoutTube and [...]

14 05, 2019

PODCAST: Google Ads and Responsive Search Ads Beta

2019-05-14T09:49:32-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

What's the Beta on Google's New Responsive Search Ads? Okay, so that's a climbing play on words which few will understand but I couldn't help myself.  In today's post and podcast, let's review what's happening in the Google Ads space where there is yet another change to the format of search ads. Now in BETA, [...]

7 05, 2019

Which Email Marketing Software is Best?

2019-05-07T04:43:42-04:00By |Categories: Email Marketing|Tags: , , , |

Fact: There are 50+ email marketing software providers. Each and every ESP promises the best deliver-ability, the easiest to use interface, and the best customer service. Well, we don't believe it so we recently launched the first iteration of our email marketing software comparison tool. Here's why- We've used many different platforms (Constant Contact, MailChimp, [...]

1 05, 2019

Call Tracking Solutions Search Tool

2019-04-30T18:52:55-04:00By |Categories: Digital Marketing Software, Goal Tracking, Google Analytics Implementation|Tags: , |

We love to bring the community valuable resources and again we are excited to introduce another tool. This will be the first version of our call tracking solutions search tool, we did the heavy lifting so that you can save time and start implementing. Realizing that Google Ads call tracking is limited to only [...]

30 04, 2019

Audit Your Google Ads Account with Google Data Studio

2019-04-30T09:29:10-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

If you are tasked with managing your own or your clients' Google Ads accounts, there are countless tools to do so. Most however, require a firm understanding of the Google Ads platform. Knowing where to look and what to look for takes years of practice. And Google Ad audits can take hours to perform even [...]