Web Analytics

29 09, 2017

The Non-Techie’s Guide to Syncing Online Ad Cost Data with Google Analytics

2017-09-29T12:52:58+00:00 By |

Here at LDA, we love Google Analytics. And as much as is possible, we try to make Google Analytics the "hub" of all our marketing activities. What I mean is that we like Google Analytics to be the core reporting tool across all channels and all ad networks. Take a look at the sample Google [...]

22 09, 2017

My Favorite Google Analytics Custom Adwords Report Template

2017-09-22T07:05:17+00:00 By |

I rarely use "out of the box" reporting within Google Analytics. It's not that I don't think the canned reports are helpful, I just like to keep things simple and customized to the project I'm working on. Over time, I've just found that the default reports only get me 80% of where I want to [...]

24 08, 2017

Installation and Configuration Overview

2017-08-24T15:19:12+00:00 By |

In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need! Installing the Google Analytics tracking code (Universal Analytics) Goal Setup: Track your contact form submissions, time on site, and more Ecommerce setup Campaign Tracking: Learn the basics of using UTM parameters to track campaign data. Onsite [...]

24 08, 2017

Google Analytics Installation

2017-08-24T15:19:51+00:00 By |

In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, you need to retrieve your Google Analytics tracking code from your Google Analytics account. To do this, follow these steps. Log-in [...]

24 08, 2017

Goal Configuration

2017-08-24T15:20:09+00:00 By |

Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things like the marketing source, user [...]

24 08, 2017

Campaign Tracking Setup

2017-08-24T15:20:32+00:00 By |

Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. [...]

24 08, 2017

Onsite Search Configuration

2017-08-24T15:20:49+00:00 By |

In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search tracking. Requirements for Tracking Website Search Data A website with a search bar which allows users to search your content. [...]

23 08, 2017

Google Analytics Audience Report Overview

2017-08-24T15:21:08+00:00 By |

The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: Mobile, PC and tablet usage.

23 08, 2017

Ecommerce Setup

2017-08-24T15:21:30+00:00 By |

In this lesson, we've review the basics of setting up Ecommerce tracking in Google Analytics. Setting up Ecommerce tracking takes 2 steps: Step 1: Enable Ecommerce Tracking in Google Analytics Click "Admin" on the top navigation Click "Ecommerce Settings" under the "View" Enable Ecommerce Step 2: Programming Your Website Once ecommerce tracking is enabled in [...]

22 08, 2017

Demographics Reporting

2017-08-24T15:21:49+00:00 By |

Audience demographic reports provide basic information on your audience's (website visitors) gender and age. This suite of reports breaks down key stats as they relate to the gender and age groups of your traffic. These reports allows for a couple different views. Overview Audience demographic reports provide basic information on your audience’s (website visitors) [...]

22 08, 2017

Screaming Frog Google Analytics Audit

2017-08-24T15:22:09+00:00 By |

Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]

22 08, 2017

Testing Google Analytics with Google Analytics

2017-08-24T15:22:26+00:00 By |

OverviewGoogle Analytics, among other uses, is actually useful in testing, well, Google Analytics. In this lesson, we are going to review a few great reports which help us figure out whether Google Analytics is correctly installed on a specific web property.Hostname ReportThe hostname report helps us understand the specific hostnames (domains) which are firing [...]

21 08, 2017

GEO (Geography) Reporting

2017-08-24T15:23:40+00:00 By |

Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors.OverviewGeo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats [...]

20 08, 2017

Behavior Reporting

2017-08-24T15:23:55+00:00 By |

Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. These reports allows for a couple different views: [...]

19 08, 2017

Mobile & Device Reporting

2017-08-24T15:24:13+00:00 By |

Overview Audience Mobile Reports report on key statistics of users based on the type of device which they are using. These reports provide a high level view if key acquisition, behavioral and conversion metrics at the device level (PC, Tablet and Smartphone). Mobile reports allow for a couple different views: Overview: The Overview Report is one which [...]