Web Analytics

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8 07, 2019

List of Referral Exclusions for Google Analytics

2019-07-08T16:25:05-04:00By |Categories: Web Analytics|Tags: |

Google Analytics is great at tracking referral traffic, too good in fact. As a result, we sometimes see traffic in our Google Analytics referral reports which is inaccurate and problematic for a number of reasons. Here's an example: In the above example, we're looking at analytics from an eCommerce property which offers a few different [...]

26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2019-06-26T07:52:07-04:00By |Categories: Paid Search, Web Analytics|Tags: , |

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]

20 06, 2019

Import Criteo Remarketing Ad Costs to Google Analytics

2019-06-20T15:22:42-04:00By |Categories: Web Analytics|Tags: , |

Criteo is one of the most robust retargeting ad platforms that we've used for mid and high volume ecommerce websites. Criteo offers a machine-learning retargeting solution which presents dynamic ads which are based on the users browsing history. For good reason, Criteo is also one of the largest stand-alone retargeting platforms in the World. Today, [...]

6 06, 2019

Show Facebook Ad Costs in Google Analytics

2019-06-05T14:48:51-04:00By |Categories: Facebook Analytics, Social Media Marketing, Web Analytics|Tags: , , |

Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]

31 05, 2019

How to Send Real Time Amazon Orders to Google Sheets [VIDEO]

2019-05-30T11:18:30-04:00By |Categories: Marketplaces, Web Analytics|Tags: , |

Amazon is on fire for merchants these days! Whether or not merchants will love this eCommerce giant a few years from now aside, many are making money and expanding their volume dramatically through Amazon's marketplace. As a result, we need a way to track Amazon sales, most because Amazon's built-in reporting is un-explain-ably (is that [...]

1 05, 2019

Call Tracking Solutions Search Tool

2019-04-30T18:52:55-04:00By |Categories: Digital Marketing Software, Goal Tracking, Google Analytics Implementation|Tags: , |

We love to bring the community valuable resources and again we are excited to introduce another tool. This will be the first version of our call tracking solutions search tool, we did the heavy lifting so that you can save time and start implementing. Realizing that Google Ads call tracking is limited to only [...]

23 04, 2019

Automatically Compile Your MailChimp Subscriber List Using Integromat

2019-04-25T05:25:50-04:00By |Categories: Digital Marketing Software, Email Marketing|Tags: , |

Simple tutorial on how to connect Google Sheets to MailChimp in order to grab your latest subscribers. It's a really easy setup and can get you over the hurdle of becoming familiar with API app connectors, its as close to becoming your own programmer. Of course within its limits. Simple and Efficient Automation Connecting MailChimp [...]

8 04, 2019

Custom Rolling Dates in GDS

2019-04-09T12:06:10-04:00By |Categories: Web Analytics|Tags: |

Today's post on using custom rolling dates in Google Data Studio is brought to you by the color blue! Seriously though, we totally had trouble figuring out how these worked (and probably mis-reported a bit) so once we did, we wanted to run through the seemingly simple feature. Video below. How to Use Custom Rolling Dates Configuring [...]

7 04, 2019

Report Schedules in Google Data Studio

2019-04-09T07:06:17-04:00By |Categories: Web Analytics|Tags: |

On March 7th, Google announced a long-awaited new feature to Google Data Studio, Report Schedules.  Wahoo! Now you can automated reports to your team as well as your clients with this new feature. Data Studio Report Scheduling Video Here's what you need to know about Data Studio's scheduling features: Reports are sent on schedule via [...]