Web Analytics

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23 08, 2017

Google Analytics Audience Report Overview

2019-04-02T16:57:16-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: Mobile, PC and tablet usage.

23 08, 2017

Google Analytics Ecommerce Setup

2019-04-02T17:11:25-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

In this lesson, we've review the basics of setting up Ecommerce tracking in Google Analytics. Setting up Ecommerce tracking takes 2 steps: Step 1: Enable Ecommerce Tracking in Google Analytics Click "Admin" on the top navigation Click "Ecommerce Settings" under the "View" Enable Ecommerce Step 2: Programming Your Website Once ecommerce tracking is enabled in [...]

22 08, 2017

Demographics Reporting in Google Analytics

2019-04-02T17:07:21-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Audience demographic reports provide basic information on your audience's (website visitors) gender and age. This suite of reports breaks down key stats as they relate to the gender and age groups of your traffic. These reports allows for a couple different views. Overview Audience demographic reports provide basic information on your audience’s (website visitors) [...]

22 08, 2017

Screaming Frog Google Analytics Audit

2019-04-02T17:05:08-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]

22 08, 2017

Testing Google Analytics with Google Analytics

2019-04-02T17:05:15-05:00By |Categories: Google Analytics Implementation, Web Analytics|Tags: |

Overview Google Analytics, among other uses, is actually useful in testing, well, Google Analytics. In this lesson, we are going to review a few great reports which help us figure out whether Google Analytics is correctly installed on a specific web property. Hostname Report The hostname report helps us understand the specific hostnames [...]

21 08, 2017

GEO (Geography) Reporting in Google Analytics

2019-04-02T17:07:32-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors. Overview Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks [...]

20 08, 2017

Behavior Reporting in Google Analytics

2019-04-02T17:07:38-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. These reports allows for a couple different views: [...]

19 08, 2017

Mobile & Device Reporting Using Google Analytics

2019-04-02T17:07:54-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Overview Audience Mobile Reports report on key statistics of users based on the type of device which they are using. These reports provide a high level view if key acquisition, behavioral and conversion metrics at the device level (PC, Tablet and Smartphone). Mobile reports allow for a couple different views: Overview: The Overview Report is one [...]

30 07, 2017

Acquisition Overview – Google Analytics

2019-04-02T17:08:07-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

The Acquisition reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Channels: Default set of categories to which traffic sources are grouped Source/Medium: Granular view of traffic sources Referrals: Websites which refer traffic via links Adwords: Adwords campaign tracking Search Console: GWT tracking (Google organic search) [...]

29 07, 2017

Channel Reporting – Google Analytics

2019-04-02T17:08:12-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Acquisition Channels reporting provides an overview view of information on the sources of traffic to your website. This suite of reports uses Google's default channel organization to categorize traffic sources into basic categories such as referrals, organic search, direct, email, social, etc. Overview Acquisition Channels reporting provides an overview view of information on the sources of traffic [...]

28 07, 2017

Source & Medium – Google Analytics

2019-04-02T17:08:17-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Acquisition Source / Medium reports provide basic information on the traffic source and traffic medium of your website users. At a glance the Source / Medium reports look very similar to Channel Reports. However, source medium is a bit more granular and can be customized based on how advertising campaigns are tagged. Overview Acquisition Source / Medium reports [...]

26 07, 2017

Tracking Website Referrals with Google Analytics

2019-04-02T17:08:37-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send you traffic. Here, you'll see a list of domains which have sent traffic during the selected period. Overview The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send [...]

25 07, 2017

Adwords Reporting with Google Analytics

2019-04-02T17:08:49-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Overview Acquisition Adwords is an entire reporting section dedicated to reporting on your Google Adwords efforts. We're only covering this section for the sake of creating a comprehensive Google Analytics report. In a future lesson, we'll cover a better way to report on your Adwords and other paid media efforts. The Adwords reporting area [...]

24 07, 2017

Search Console – Google Analytics

2019-04-02T17:08:56-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Overview The Acquisition Search Console reporting section links directly with Google Webmaster Tools (known as GWT) and matches Google organic search data from GWT with standard Google Analytics KPIs. This reporting section does not include data from any search engines other than Google. Landing Pages: Organic search landing pages and related KPIs. Countries: [...]

30 06, 2017

Behavior Reporting Overview – Google Analytics

2019-04-02T17:09:02-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

The Behavior Reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Site Content: Top pages, content drilldown, landing pages, exit pages Site Search: Track what users search for once they are on your website Events: Specific user actions