Google Analytics Basics

The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: Mobile, PC and tablet usage.

Audience demographic reports provide basic information on your audience's (website visitors) gender and age. This suite of reports breaks down key stats as they relate to the gender and age groups of your traffic. These reports allows for a couple different views. Overview Audience demographic reports provide basic information on your audience’s (website visitors) [...]

Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors. Overview Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks [...]

Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. These reports allows for a couple different views: [...]

Overview Audience Mobile Reports report on key statistics of users based on the type of device which they are using. These reports provide a high level view if key acquisition, behavioral and conversion metrics at the device level (PC, Tablet and Smartphone). Mobile reports allow for a couple different views: Overview: The Overview Report is one [...]

The Acquisition reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Channels: Default set of categories to which traffic sources are grouped Source/Medium: Granular view of traffic sources Referrals: Websites which refer traffic via links Adwords: Adwords campaign tracking Search Console: GWT tracking (Google organic search) [...]

Acquisition Channels reporting provides an overview view of information on the sources of traffic to your website. This suite of reports uses Google's default channel organization to categorize traffic sources into basic categories such as referrals, organic search, direct, email, social, etc. Overview Acquisition Channels reporting provides an overview view of information on the sources of traffic [...]

Acquisition Source / Medium reports provide basic information on the traffic source and traffic medium of your website users. At a glance the Source / Medium reports look very similar to Channel Reports. However, source medium is a bit more granular and can be customized based on how advertising campaigns are tagged. Overview Acquisition Source / Medium reports [...]

The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send you traffic. Here, you'll see a list of domains which have sent traffic during the selected period. Overview The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send [...]

Overview Acquisition Adwords is an entire reporting section dedicated to reporting on your Google Adwords efforts. We're only covering this section for the sake of creating a comprehensive Google Analytics report. In a future lesson, we'll cover a better way to report on your Adwords and other paid media efforts. The Adwords reporting area [...]

Overview The Acquisition Search Console reporting section links directly with Google Webmaster Tools (known as GWT) and matches Google organic search data from GWT with standard Google Analytics KPIs. This reporting section does not include data from any search engines other than Google. Landing Pages: Organic search landing pages and related KPIs. Countries: [...]

The Behavior Reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Site Content: Top pages, content drilldown, landing pages, exit pages Site Search: Track what users search for once they are on your website Events: Specific user actions

Overview The Site Content reporting sections provides a few different content-focused views showing how users interact with your site content. All Pages: Report which provides behavioral stats on each individual page of your website. Content Drilldown: Similar to the "all Pages" report but instead groups pages by the sub-directory which they reside on your [...]

Overview The Behavior Site Search reports provide analysis on your website's internal search feature. In these reports, you'll learn a few things about user behavior: Usage: The Search Usage report will compare the number of sessions where your internal search tool used with sessions where your search tool is not used. Search Terms: Report [...]