Google Analytics Basics

//Google Analytics Basics

Our free Google Analytics Basics course is a free course dedicated to our favorite web analytics tool, Google Analytics! In this course, you’ll learn all about the basics of using and interpreting Google Analytics reports.

30 05, 2017

Conversion Tracking Overview – Google Analytics

2019-04-02T17:09:46-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Conversion reports highlight our various conversion points and allow for deeper analysis. Goals tracking: Tracking user goals such as form submits, newsletter subscribes, and other objectives which we’ve set. Ecommerce tracking: Tracking website revenue, product sales, and other transaction information. While conversion data is included in most GA reports, the conversion section allows for [...]

29 05, 2017

Tracking Goals in Google Analytics

2019-04-02T17:09:55-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Overview We've been looking at goal-related metrics throughout this entire course. They are embedded into each and every report because of their importance in analysis. Goals are user activities which you'd like to track as specific objectives. Think of goals like this. You have a website, you have content, you have traffic. But what's [...]

5 05, 2017

Ecommerce Tracking with Google Analytics

2019-04-02T17:10:02-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Overview As with Goal Reporting, Ecommerce data flows throughout the other reports in Google Analytics so we often use those reports more than the Ecommerce section specifically. That said, the Ecommerce Conversion reporting area provides all your main revenue tracking stats. Transactions, revenue, top products, product category reporting, etc. are all tracked here. Sample [...]

30 04, 2017

Custom Google Analytics Reports Overview

2019-04-02T17:10:11-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Google Analytics custom reports provide you the capability to create custom data views which cut-to-the-chase of your key metrics. Best of all, they are really easy to create! Up until now, we've learned about the "out of the box" Google Analytics reports. The truth is though, if you can master custom reports, you may [...]

20 04, 2017

Create a Basic Custom Report with Google Analytics

2019-04-02T17:10:22-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Overview In that last topic, we briefly talked about the "Dummy Report." Maybe not the most professional name but here's the point. Sometimes (often), you'll need to create a very simple report view for a stakeholder (either smart or a dummy) which only pulls very specific information which will help them understand what's [...]

18 04, 2017

Create a Robust Custom Report – Google Analytics

2019-04-02T17:10:29-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

It's Monday morning and we're back in the office. John, sunburn from a long weekend of golfing, has come in and loves the report we created. However, he's getting savvy and now has a few new requirements. John loves the simple email marketing report which we created. However, he thinks it would be better [...]

27 02, 2017

Google Analytics Dashboards Overview

2019-04-02T17:10:34-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Dashboards are customizable "views" which we can create and save. These are for providing a single glance at all the high-level metrics important to our business. Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at [...]

25 02, 2017

Create a Basic Dashboard Using Google Analytics

2019-04-02T17:10:43-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Let's create our first dashboard. Scenario John (our hypothetical manager) is back in the office again today because his golf date got rained out. He loves the new custom report we created and now wants a custom dashboard he can look at which summarizes all the key website metrics. John would like to see [...]