Search Engine Marketing

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23 05, 2019

Long Tail Autocomplete Keyword Research Tutorial

2019-05-22T07:35:21-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

We have a love/hate relationship with autocomplete. It's gotten pretty good over time. Why love? It's a great experience when we're searching for things on Google. Why hate? Because as SEOs, it funnels search traffic into specific phrases and lessens the number of longer tail queries which might otherwise have been. In this short post, [...]

22 05, 2019

How Can I Research Search Volume for Questions Related To My Website?

2019-05-22T09:27:38-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

Optimizing your website for questions queries is a great way to 1) grab some longer tail rankings/traffic 2) find searchers who are low in the funnel for your product and 3) create content which may be commonly searched via voice search (which is the fastest growing type of search right now). Here are some sample [...]

15 05, 2019

Your Shopping Ads Will Now Appear on YouTube + Google Discover

2019-05-14T13:28:02-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Be warned, and maybe excited, as the next iteration of Google Shopping takes place on July 15th, 2019. In a recent announcement by Google, US-based standard shopping campaigns (other countries coming soon) will now be auto-enabled to appear in both YouTube and Google Discover. While Smart Shopping campaigns were there already (at least YoutTube and [...]

14 05, 2019

PODCAST: Google Ads and Responsive Search Ads Beta

2019-05-14T09:49:32-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

What's the Beta on Google's New Responsive Search Ads? Okay, so that's a climbing play on words which few will understand but I couldn't help myself.  In today's post and podcast, let's review what's happening in the Google Ads space where there is yet another change to the format of search ads. Now in BETA, [...]

30 04, 2019

Audit Your Google Ads Account with Google Data Studio

2019-04-30T09:29:10-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

If you are tasked with managing your own or your clients' Google Ads accounts, there are countless tools to do so. Most however, require a firm understanding of the Google Ads platform. Knowing where to look and what to look for takes years of practice. And Google Ad audits can take hours to perform even [...]

25 04, 2019

Picking the Best Google Ads Bidding Style for Search/Shopping Ads

2019-04-25T06:28:04-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: |

Arguably as important as your keywords and creatives, the Google Ads bidding style that you choose for your campaign is critical to attaining a positive return on investment and scale. Over the years, bidding styles have evolved from simple (manual cpc) to almost completely automation (smart shopping/max conversion campaigns). Additionally, the "rules" outlined by Google [...]

19 04, 2019

The NEW Way to Block Mobile Apps from Google Ad Display Campaigns

2019-05-14T10:05:08-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , |

You know what grinds my gears? The fact that Google Ads device and platform bidding keeps changing which has caused a number of accounts to "waste" money on display. Particularly, the process for blocking mobile apps from display campaigns changes, and then your account is running on apps again (when you previously blocked them using [...]

17 04, 2019

Time to Stop Paying for Google Ads Location Extensions

2019-04-18T14:59:33-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Today's post is a bit of rant. When you're done reading, I think you'll agree that Google Ads location extensions should be completely reconsidered for almost all verticals. That's right, we generally think that advertising on Google Ads is, from a data standpoint, one of the best marketing spends out there. However, we're fed up [...]

15 02, 2019

Tutorial – Validating AMP Pages Using Screaming Frog

2019-04-18T14:59:45-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

Implement AMP (Asynchronous Messaging Protocol) on your website or blog is a great way to boost organic traffic on your website. By providing your content using this protocol to Google, you'll likely become more competitive in search queries where few others have provided the same. One of the best ways to validate your AMP content [...]

20 09, 2018

How Do I Add Someone to Manage a Google My Business Listing?

2019-04-18T14:56:14-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: |

As of late September 2018 (when I'm writing this post), the information that appears first in a Google search for the phrase "how to share access to google my business" shows an article from Google that is completely out of date and doesn't match up to the current Google My Business dashboard. Many times, businesses [...]

17 10, 2017

Solved! Upgrade Adwords URLs to HTTPS in Bulk

2019-05-02T08:53:28-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]

9 08, 2017

What is Screaming Frog?

2019-05-02T08:57:12-04:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

What is Screaming Frog? A powerful, easy-to-use piece of software which can crawl websites, gather data, and organize it useful ways. Screaming Frog helps us: Find website programming errors (404s, server errors, protocols) Find website issues which affect SEO (redirects, canonicals, duplicate content) Quickly review SEO-related elements (title tags, meta descriptions, heading usage) [...]

8 08, 2017

Screaming Frog Navigation

2019-04-18T15:00:13-04:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

Overview The Screaming Frog interface consists of a few main navigation bars. Main Navigation The Main Navigation bar is typical of any software and contains options to save files, configure Screaming Frog, export information, view pre-canned reports, and more. File: Save projects, retrieve recent projects Configuration: Contains all the configuration settings for the [...]