Search Engine Marketing

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18 07, 2019

The Cases For and Against Competitor Brand Name Bidding

2019-07-18T16:12:44-04:00By |Categories: Paid Search|

To bid, or not to bid (on competitors' brand names). That, is the question, that we cannot get away from, ever, it seems. In pay per click marketing, we're commonly presented with a dilemma when clients ask to run competitor campaigns. That is, SEM campaigns where we bid on their competitors brand name keywords. [...]

26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2019-06-26T07:52:07-04:00By |Categories: Paid Search, Web Analytics|Tags: , |

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]

26 06, 2019

How to Add a Profile Short Name to Your Google My Business Listing

2019-06-26T08:11:51-04:00By |Categories: Organic SEO|Tags: |

In June, 2019, Google launched a new feature to Google My Business called profile short names. In short (pun intended), this provides the ability to give your GMB listing a short URL to share as you see fit. How to Add a Profile Short Name to GMB Listings Access Google My Business Click Info Click Add Profile Short [...]

25 05, 2019

SEMrush Atlernatives for Keyword Research

2019-05-22T07:35:37-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , , , , |

SEMrush is a fantastic keyword research tool. We've used it for years and our only gripe really is that it's pretty costly, especially if researching keywords and creating content is your main function. Here at LDA, we're always looking for the latest and greatest tools so today's post is focused on some alternative options for [...]

23 05, 2019

Long Tail Autocomplete Keyword Research Tutorial

2019-05-22T07:35:21-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

We have a love/hate relationship with autocomplete. It's gotten pretty good over time. Why love? It's a great experience when we're searching for things on Google. Why hate? Because as SEOs, it funnels search traffic into specific phrases and lessens the number of longer tail queries which might otherwise have been. In this short post, [...]

22 05, 2019

How Can I Research Search Volume for Questions Related To My Website?

2019-05-22T09:27:38-04:00By |Categories: Organic SEO, Search Engine Marketing|Tags: , |

Optimizing your website for questions queries is a great way to 1) grab some longer tail rankings/traffic 2) find searchers who are low in the funnel for your product and 3) create content which may be commonly searched via voice search (which is the fastest growing type of search right now). Here are some sample [...]

15 05, 2019

Your Shopping Ads Will Now Appear on YouTube + Google Discover

2019-05-14T13:28:02-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Be warned, and maybe excited, as the next iteration of Google Shopping takes place on July 15th, 2019. In a recent announcement by Google, US-based standard shopping campaigns (other countries coming soon) will now be auto-enabled to appear in both YouTube and Google Discover. While Smart Shopping campaigns were there already (at least YoutTube and [...]

14 05, 2019

PODCAST: Google Ads and Responsive Search Ads Beta

2019-05-14T09:49:32-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

What's the Beta on Google's New Responsive Search Ads? Okay, so that's a climbing play on words which few will understand but I couldn't help myself.  In today's post and podcast, let's review what's happening in the Google Ads space where there is yet another change to the format of search ads. Now in BETA, [...]

30 04, 2019

Audit Your Google Ads Account with Google Data Studio

2019-04-30T09:29:10-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

If you are tasked with managing your own or your clients' Google Ads accounts, there are countless tools to do so. Most however, require a firm understanding of the Google Ads platform. Knowing where to look and what to look for takes years of practice. And Google Ad audits can take hours to perform even [...]

25 04, 2019

Picking the Best Google Ads Bidding Style for Search/Shopping Ads

2019-04-25T06:28:04-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: |

Arguably as important as your keywords and creatives, the Google Ads bidding style that you choose for your campaign is critical to attaining a positive return on investment and scale. Over the years, bidding styles have evolved from simple (manual cpc) to almost completely automation (smart shopping/max conversion campaigns). Additionally, the "rules" outlined by Google [...]

19 04, 2019

The NEW Way to Block Mobile Apps from Google Ad Display Campaigns

2019-05-14T10:05:08-04:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , |

You know what grinds my gears? The fact that Google Ads device and platform bidding keeps changing which has caused a number of accounts to "waste" money on display. Particularly, the process for blocking mobile apps from display campaigns changes, and then your account is running on apps again (when you previously blocked them using [...]