Search Engine Marketing

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17 10, 2017

Solved! Upgrade Adwords URLs to HTTPS in Bulk

2017-10-18T08:23:21+00:00 By |

Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]

6 10, 2017

How to Use Adwords Editor to Clone Campaign Schedules

2017-10-06T08:12:53+00:00 By |

Ever have a client who requires an absolutely strange ad campaign schedule? In some situations, one or all of your campaigns need to turn on and off multiple times each day. Or, you simply want to make bid adjustments based on the time of day, day of week, etc. In this short post we're going [...]

9 08, 2017

What is Screaming Frog?

2017-08-24T15:24:35+00:00 By |

What is Screaming Frog? A powerful, easy-to-use piece of software which can crawl websites, gather data, and organize it useful ways. Screaming Frog helps us: Find website programming errors (404s, server errors, protocols) Find website issues which affect SEO (redirects, canonicals, duplicate content) Quickly review SEO-related elements (title tags, meta descriptions, heading usage) [...]

8 08, 2017

Screaming Frog Navigation

2017-08-24T15:24:53+00:00 By |

Overview The Screaming Frog interface consists of a few main navigation bars. Main Navigation The Main Navigation bar is typical of any software and contains options to save files, configure Screaming Frog, export information, view pre-canned reports, and more. File: Save projects, retrieve recent projects Configuration: Contains all the configuration settings for the [...]

7 08, 2017

Report Anatomy – Screaming Frog

2017-08-24T15:25:13+00:00 By |

Overview There are a few different parts of the Screaming Frog interface which it's important to understand. Report Data and Columns Front and center is the report data itself. In this section, you see report-specific data is a tabular format. Drill-Downs By highlighting any file in the data section, you'll notice that the Detail [...]

6 08, 2017

Internal Report

2017-08-24T15:25:30+00:00 By |

OverviewIn this lesson, we'll cover the Internal report tab which contains all information from other tabs with the exception of the 'external' tab. Think of this tab as being the overview of information. We get a nice overview of files crawled form this report, but it's a bit of information overload so other more-detailed reports will prove to [...]

5 08, 2017

External Report

2017-08-24T15:25:49+00:00 By |

Overview In this lesson, we'll cover the External report tab which contains all information regarding external files which are referenced or linked to from your website. With this data view, we can evaluate the usage of and links to external content which has a number of practical uses. On the External tab, we can quickly get basic page metrics and [...]

4 08, 2017

Protocol Report

2017-08-24T15:26:05+00:00 By |

OverviewNow, we'll cover the Protocol report tab which helps us quickly identify which pages (internal and external) are secure and which are not (https vs http). This particular tab is not always useful unless your website has a need for https and you want to review which pages are showing which protocol. On this [...]

3 08, 2017

Response Codes

2017-08-24T15:26:22+00:00 By |

Overview In this lesson, we'll cover the Response Codes tab in Screaming Frog. We believe that this is one of the most useful areas. Here, we can quickly identify problem areas on our website in an efficient way. On the Response Codes tab, we can filter based on a few different response codes. Blocked by Robots.txt: Tells [...]

2 08, 2017

Page Elements

2017-08-24T15:27:18+00:00 By |

Now, we're going to review a few different Screaming Frog tabs which break down specific elements for easy review. In this topic, we'll look at the following Screaming Frog tabs: Page Titles: View which focuses on showing Title Tag information Meta Description: View which focuses on showing meta description information H1 and H2: View [...]

1 08, 2017

Images

2017-08-24T15:27:37+00:00 By |

Overview In this lesson, we'll cover the Images report in Screaming Frog. The Images report helps us aggregate useful information about images on our website which may affect website performance, SEO, and more. At a glance, the data in this report contains information on the image size, type of image, number of references found, etc. Highlighting any [...]

30 07, 2017

Directives

2017-08-24T15:28:12+00:00 By |

Overview In this lesson, we'll cover the Directives report tab which contains more technical information about pages as it pertains to SEO. Filters for this View There are many filters on the Directives report which allow you to quickly view content based on each directive. Canonical – The URL has a canonical set, this could be self referencing [...]

28 07, 2017

Analytics

2017-08-24T15:28:58+00:00 By |

Overview Screaming Frog's Analytics report tab allows us to correlate Acquisition, Behavior, and Conversion data (from Google Analytics) to SEO data which was compiled by Screaming Frog. Note that in the main report, we can view a variety of data points which have been imported from Google Analytics including sessions, users, page value, conversions, etc. On [...]

26 07, 2017

Post Website Launch Check-Up

2017-08-24T15:29:31+00:00 By |

Overview In this lesson, we'll cover a sample usage case where we want to do a technical review of a new website which we just launched. In this demo, we'll cover key reports which help us identify potential programming issues. Whether you're a Web developer, designer, marketer, or business owner, we recommend going through this [...]

24 07, 2017

Google Analytics Audit

2017-08-24T15:33:43+00:00 By |

Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]