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30 07, 2017

Directives Report – Screaming Frog

2019-04-18T15:00:20-05:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

Overview In this lesson, we'll cover the Directives report tab which contains more technical information about pages as it pertains to SEO. Filters for this View There are many filters on the Directives report which allow you to quickly view content based on each directive. Canonical – The URL has a canonical set, this could be self referencing [...]

28 07, 2017

Google Analytics – Screaming Frog

2019-04-18T15:00:21-05:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

Overview Screaming Frog's Analytics report tab allows us to correlate Acquisition, Behavior, and Conversion data (from Google Analytics) to SEO data which was compiled by Screaming Frog. Note that in the main report, we can view a variety of data points which have been imported from Google Analytics including sessions, users, page value, conversions, etc. On [...]

26 07, 2017

Post Website Launch Check-Up with Screaming Frog

2019-04-18T15:00:21-05:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

Overview In this lesson, we'll cover a sample usage case where we want to do a technical review of a new website which we just launched. In this demo, we'll cover key reports which help us identify potential programming issues. Whether you're a Web developer, designer, marketer, or business owner, we recommend going through this [...]

23 07, 2017

Custom Filters – Screaming Frog

2019-04-18T15:00:23-05:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

Overview In this lesson, we'll cover the Custom Filters which help us look for specific things when crawling a website. In short, custom filters allow us to instruct Screaming Frog to search all site code for specific things such as text, a google analytics tracking code, etc. There are two types of Custom Filters in Screaming Frog: [...]

22 07, 2017

Includes and Excludes – Screaming Frog

2019-04-18T15:00:24-05:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

Overview In this lesson, we'll talk about configuring the Screaming Frog Spider to Include and Exclude content based on rules you set. Within the Configuration section of Screaming Frog, we have the option to instruct the Spider to include or exclude specific URLs and directories as we see fit. Using Regex (regular expressions), you can instruct [...]

10 07, 2017

API Access – Screaming Frog

2019-04-18T15:00:25-05:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

Overview In this lesson, we'll cover the Google Analytics API and enabling access to Screaming Frog so that you can match Screaming Frog and Google Analytics metrics. Select Configuration --> API Access --> Google Analytics Click Connect to New Account You'll now be forwarded to Google.com to accept the connection. Accept the connection. Next, select the Account, Property, and View [...]

5 07, 2017

Pre-Canned Reports – Screaming Frog

2019-04-18T15:00:25-05:00By |Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: |

Overview In this lesson, we'll cover a few Pre-Canned Reports in Screaming Frog. Crawl Overview: Summary data from all the major report views. CLICK FOR SAMPLE Redirect Chains: Data on redirects found, identifying multi-level redirects as well. CLICK FOR SAMPLE Canonical Errors: Data on the mis-use of canonical instructions used. CLICK FOR SAMPLE Insecure Content: Summary non-SSL content. CLICK FOR SAMPLE SERP Summary: [...]