Search Engine Marketing

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24 07, 2017

Google Analytics Audit

2017-08-24T15:33:43+00:00By |

Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]

23 07, 2017

Custom Filters

2017-08-24T15:34:04+00:00By |

Overview In this lesson, we'll cover the Custom Filters which help us look for specific things when crawling a website. In short, custom filters allow us to instruct Screaming Frog to search all site code for specific things such as text, a google analytics tracking code, etc. There are two types of Custom Filters in Screaming Frog: [...]

22 07, 2017

Includes and Excludes

2017-08-24T15:34:19+00:00By |

Overview In this lesson, we'll talk about configuring the Screaming Frog Spider to Include and Exclude content based on rules you set. Within the Configuration section of Screaming Frog, we have the option to instruct the Spider to include or exclude specific URLs and directories as we see fit. Using Regex (regular expressions), you can instruct [...]

10 07, 2017

API Access

2017-08-24T15:34:35+00:00By |

Overview In this lesson, we'll cover the Google Analytics API and enabling access to Screaming Frog so that you can match Screaming Frog and Google Analytics metrics. Select Configuration --> API Access --> Google Analytics Click Connect to New Account You'll now be forwarded to to accept the connection. Accept the connection. Next, select the Account, Property, and View [...]

5 07, 2017

Pre-Canned Reports

2017-08-24T15:34:49+00:00By |

Overview In this lesson, we'll cover a few Pre-Canned Reports in Screaming Frog. Crawl Overview: Summary data from all the major report views. CLICK FOR SAMPLE Redirect Chains: Data on redirects found, identifying multi-level redirects as well. CLICK FOR SAMPLE Canonical Errors: Data on the mis-use of canonical instructions used. CLICK FOR SAMPLE Insecure Content: Summary non-SSL content. CLICK FOR SAMPLE SERP Summary: [...]