In this short video, we’ll run through the 2 different ways to connect Google Ads to Google Analytics.
Benefits of Connecting Google Ads to Analytics
- Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only view conversion data in Google Ads, but also to utilize automated bidding strategies in Google Ads such as CPA Bidding, ROAS bidding, etc.
- Behavioral Data: Secondary to importing conversion data is importing behavioral data. By connecting Google Ads to Google Analytics, you’ll get data such as bounce rate and other behavioral data in your Google Ads reports, further helping you make campaign decisions.
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.