Dashboards are customizable “views” which we can create and save. These are for providing a single glance at all the high-level metrics important to our business.
Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at once, so you can quickly check the health of your accounts or see correlations between different reports. Dashboards are easy to create, customize and share.
In this lesson, we’re going to do a step-by-step demonstration of the following marketing dashboard which covers a few important metrics which our managers like to keep an eye on.
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.