Facebook recently released a new call to action for Story Ads, Click to Message. Here’s what our panel thinks:
- Users will be able to swipe up to send a message
- User does NOT need to leave app (facebook, messenger, IG, etc.) to do this
- Possibility for a really high volume of messages for high spend advertisers
- Looking forward to testing this
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.