AOV

AOV (Average Order Value) is a basic ecommerce metric which describes the average value of all orders. The calculation looks like this:

(Total Revenue) / (Total Number of Orders or Transactions)

Examples Calculating the Average Order Value

  • If John gets 10 orders which add up to $100 in total revenue, his AOV is $10. ($100/10=$10)
  • If Jane gets 100 orders which add up to $300 in total revenue, her AOV is $3. ($300/100=$3)
2016-06-29T13:47:54+00:00 By |