Double Opt-In

The term double opt-in is a version of email opt-ins where after opting-in to an email list, the user receives a confirmation email with a final confirmation link which needs to be clicked to confirm the opt-in.

Email marketers sometimes require double opt-in to confirm that the email address exists and and to ensure that the user wants to receive marketing messaging. There is much debate in the marketing world over whether double opt-in is better than single opt-in as a strategy.

2017-09-13T12:08:04+00:00 By |

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