KPIs (key performance indicators) are metrics which are used to determine successes and failures. For the sake of this course, KPIs include traffic, behavioral and conversion data such as sessions, goal conversions, revenue, etc. KPIs vary based on what we’re trying to measure.
- Unique users
- ROAS (return on advertising spend)
- ROI (return on investment)
- Conversions (contact forms, newsletter sign-ups, etc.)
- Phone calls