Landing Page

A landing page is the page on which a website visitor “lands” at the beginning of a session. In organic and paid search, the landing page should typically be closely related to the keyword which the user queried. In general, landing pages should be relevant to the marketing messaging of the advertisement.

Final URL (Google Adwords) vs. Landing Page

The Final URL assigned in Google Adwords is the same as what will be recorded as the Landing Page in Google Analytics.

2016-06-29T14:07:52+00:00 By |