A New Visitor is a visitor on your website who is visiting for the first time. At this time, a visitor is “new” if they have not visited in the past 2 years.
- Cookie deletion: A user can appear to be “new” if the Google Analytics cookie is cleared from their web browser.
- New device: If a user visited your website yesterday using their smart phone and then returns today on a PC, they can be recorded as a New User.
- Customization: Google Analytics can be customized to adjust the definition of a “New User”.