Traffic Source

Traffic Source (also known as “Source”) represents the origin of traffic. Common sources include:

  • Search engines: Google, Bing, Yahoo
  • Referral websites (,, etc.)
  • Social networks: Facebook, twitter, etc.
  • Email list name

How is Source Determined

  • Automatically by Google Analytics: Organic search engines, referral websites, soical networks
  • Manually when UTM tracking codes are used:┬áSources can also be defined using UTM tracking codes in your campaign links.
2016-06-29T14:14:53+00:00By |