Traffic Source (also known as “Source”) represents the origin of traffic. Common sources include:
- Search engines: Google, Bing, Yahoo
- Referral websites (janeswebsite.com, joesblog.com, etc.)
- Social networks: Facebook, twitter, etc.
- Email list name
How is Source Determined
- Automatically by Google Analytics: Organic search engines, referral websites, soical networks
- Manually when UTM tracking codes are used: Sources can also be defined using UTM tracking codes in your campaign links.