- New filters being offered
- Campaign type
- Campaign status
- Ad group
- Ad group status
Rick: All right. Next also with Google Ads. Since Google Ads switched to the new interface, they have this dashboard. I think many of us in the industry just think gets an extra page to browse through because it’s virtually useless, but now there’s a filter on it. So that particular dashboard we just wanted to point out will allow you to filter by things like device, campaign, campaign type, campaign status and basically just sort of modifying what that dashboard looks like. A lot of us just use other reporting mechanisms, but good to know.
Juan: Yeah, normally it’s just there on the left-hand side you can click down and see the individual stats on them. But, cool.
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Passionate about digital advertising and the internet in general, Juan Liriano brings an application of critical thinking and strategy to any topic. The digital advertising space can be a slippery slope of information overload, he brings the LDA community a curated approach.