New Google Ads combine Youtube Ad Formats into single ad Unit.
A combination of:
- Six Second bumpers
- Skippable in-stream
- Non-Skippable in-stream
Google uses machine learning to optimize and so far early results are showing lower campaign costs.
Rick: Yep. Yep. Definitely. Next up we have Google, basically a new ad unit called Video Reach Ads for YouTube and basically what reach ads are going to do, they’re going to combine six second bumper ads, skippable in-stream and non skippable in-stream ads into sort of one campaign unit. And Google’s going to use machine learning to help you spend your money a lot faster for these branding style ads. Juan knows I’m not a huge fan of YouTube advertising. So it’s basically just a new, I think more efficient way really to create the campaigns and Google sort of merge these different ad units and try to find the most reach it can for the least amount of money. Early results are saying are lower campaign costs. Again, since these campaigns aren’t direct response. Who knows if the quality is as high or anything like that. That’s my skepticism on it all. It is a new ad unit and encourage you to give it a try and spend your money with Google.
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Passionate about digital advertising and the internet in general, Juan Liriano brings an application of critical thinking and strategy to any topic. The digital advertising space can be a slippery slope of information overload, he brings the LDA community a curated approach.