Masthead was available for desktop/mobile, now available on TV screens. Save the big screen for big money!
- CPM based
Juan: Cool. So next up we got Google ads. And I was saying a YouTube mass head on TV screens. So before, I’m sure you’re familiar with this, you’ve seen it on your mobile, and maybe I’m on desktop PC, as well. But now coming to the big screen. So when you’re sitting in your living room using YouTube, you’re going to see a big old display on the top of the screen. Right now we have one up showing you a Ford ad going there. And it’s going to be CPM based. And I guess for the branding purposes it’s a really good positioning. Everyone uses YouTube. Great place to be.
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Episode Highlights Masthead was available for desktop/mobile, now available on TV screens. Save the big screen for big money! Bidding Type: [...]
Passionate about digital advertising and the internet in general, Juan Liriano brings an application of critical thinking and strategy to any topic. The digital advertising space can be a slippery slope of information overload, he brings the LDA community a curated approach.