This course is about Google Analytics, the most widely-used Web analytics solution on the planet. What is a Web analytics solution? For the sake of the course, it’s a piece of software which tracks your website traffic, user behavior and more. Google Analytics helps us answer important questions like:
- How much traffic comes to my website?
- What’s the most popular section of my website?
- How much money did I earn online last month?
- Which of my advertising channels is the most profitable for me? And which ones are making me lose money!
- And the list goes on…
Watch the video to learn more about this course.
The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: [...]
Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors.OverviewGeo reports [...]
Conversion reports highlight our various conversion points and allow for deeper analysis. Goals tracking: Tracking user goals such as form submits, newsletter subscribes, and other objectives which we’ve set. Ecommerce tracking: Tracking website revenue, [...]