This course is about Google Analytics, the most widely-used Web analytics solution on the planet. What is a Web analytics solution? For the sake of the course, it’s a piece of software which tracks your website traffic, user behavior and more. Google Analytics helps us answer important questions like:
- How much traffic comes to my website?
- What’s the most popular section of my website?
- How much money did I earn online last month?
- Which of my advertising channels is the most profitable for me? And which ones are making me lose money!
- And the list goes on…
Watch the video to learn more about this course.
The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: [...]
Conversion reports highlight our various conversion points and allow for deeper analysis. Goals tracking: Tracking user goals such as form submits, newsletter subscribes, and other objectives which we’ve set. Ecommerce tracking: Tracking website revenue, [...]
Overview In that last topic, we briefly talked about the "Dummy Report." Maybe not the most professional name but here's the point. Sometimes (often), you'll need to create a very simple report view [...]