Course Summary

This course is about Google Analytics, the most widely-used Web analytics solution on the planet. What is a Web analytics solution? For the sake of the course, it’s a piece of software which tracks your website traffic, user behavior and more. Google Analytics helps us answer important questions like:

  • How much traffic comes to my website?
  • What’s the most popular section of my website?
  • How much money did I earn online last month?
  • Which of my advertising channels is the most profitable for me? And which ones are making me lose money!
  • And the list goes on…

Watch the video to learn more about this course.

Audience Reports

Google Analytics Audience Report Overview

August 23rd, 2017|0 Comments

The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: [...]

Demographics Reporting

August 22nd, 2017|0 Comments

Audience demographic reports provide basic information on your audience's (website visitors) gender and age. This suite of reports breaks down key stats as they relate to the gender and age groups of your traffic. [...]

GEO (Geography) Reporting

August 21st, 2017|0 Comments

Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors.OverviewGeo reports [...]

Behavior Reporting

August 20th, 2017|0 Comments

Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. Overview Audience Behavior Reports report on key statistics of users [...]

Mobile & Device Reporting

August 19th, 2017|0 Comments

Overview Audience Mobile Reports report on key statistics of users based on the type of device which they are using. These reports provide a high level view if key acquisition, behavioral and conversion metrics at [...]

Acquisition Reports

Acquisition Overview

July 30th, 2017|0 Comments

The Acquisition reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Channels: Default set of categories to which traffic sources are grouped Source/Medium: Granular view of traffic [...]

Channel Reporting

July 29th, 2017|0 Comments

Acquisition Channels reporting provides an overview view of information on the sources of traffic to your website. This suite of reports uses Google's default channel organization to categorize traffic sources into basic categories such as referrals, [...]

Source & Medium

July 28th, 2017|0 Comments

Acquisition Source / Medium reports provide basic information on the traffic source and traffic medium of your website users. At a glance the Source / Medium reports look very similar to Channel Reports. However, source medium [...]


July 26th, 2017|0 Comments

The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send you traffic. Here, you'll see a list of domains which have sent traffic during the selected [...]


July 25th, 2017|0 Comments

Overview Acquisition Adwords is an entire reporting section dedicated to reporting on your Google Adwords efforts. We're only covering this section for the sake of creating a comprehensive Google Analytics report. In a future lesson, [...]

Search Console

July 24th, 2017|0 Comments

Overview The Acquisition Search Console reporting section links directly with Google Webmaster Tools (known as GWT) and matches Google organic search data from GWT with standard Google Analytics KPIs. This reporting section does [...]

Behavior Reporting

Behavior Reporting Overview

June 30th, 2017|0 Comments

The Behavior Reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Site Content: Top pages, content drilldown, landing pages, exit pages Site Search: Track what users search for [...]

Site Content

June 29th, 2017|0 Comments

Overview The Site Content reporting sections provides a few different content-focused views showing how users interact with your site content. All Pages: Report which provides behavioral stats on each individual page of your website. [...]

Site Search

June 28th, 2017|0 Comments

Overview The Behavior Site Search reports provide analysis on your website's internal search feature. In these reports, you'll learn a few things about user behavior: Usage: The Search Usage report will compare the number [...]


June 25th, 2017|0 Comments

Overview The Behavior Events reports provide a behavioral view related to specific Google Analytics Events which you are tracking. Events are specific actions which you want to track such as adding a product to [...]

Conversion Tracking

Conversion Tracking Overview

May 30th, 2017|0 Comments

Conversion reports highlight our various conversion points and allow for deeper analysis. Goals tracking: Tracking user goals such as form submits, newsletter subscribes, and other objectives which we’ve set. Ecommerce tracking: Tracking website revenue, [...]

Goal Tracking

May 29th, 2017|0 Comments

Overview We've been looking at goal-related metrics throughout this entire course. They are embedded into each and every report because of their importance in analysis. Goals are user activities which you'd like to track as [...]

Ecommerce Tracking

May 5th, 2017|0 Comments

Overview As with Goal Reporting, Ecommerce data flows throughout the other reports in Google Analytics so we often use those reports more than the Ecommerce section specifically. That said, the Ecommerce Conversion reporting area [...]

Custom Reporting

Custom Reports Overview

April 30th, 2017|0 Comments

Google Analytics custom reports provide you the capability to create custom data views which cut-to-the-chase of your key metrics. Best of all, they are really easy to create! Up until now, we've learned about [...]

Create a Basic Custom Report

April 20th, 2017|0 Comments

Overview In that last topic, we briefly talked about the "Dummy Report." Maybe not the most professional name but here's the point. Sometimes (often), you'll need to create a very simple report view for [...]


Dashboards Overview

February 27th, 2017|0 Comments

Dashboards are customizable "views" which we can create and save. These are for providing a single glance at all the high-level metrics important to our business.Dashboards are a collection of widgets that give you [...]

Create a Basic Dashboard

February 25th, 2017|0 Comments

Let's create our first dashboard.ScenarioJohn (our hypothetical manager) is back in the office again today because his golf date got rained out. He loves the new custom report we created and now wants a custom [...]