Course Summary

This short series of videos covers unique Google Analytics implementation challenges and demos solutions for each. The Google Analytics Implementation Course covers topics like:

  • Installing Google Analytics
  • Testing Google Analytics to ensure correct installation
  • Google Analytics on subdomains
  • Google Analytics cross-domain tracking
  • More to come.

Installation and Setup

Google Analytics Installation

August 24th, 2017|0 Comments

In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, you [...]

Goal Configuration

August 24th, 2017|0 Comments

Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, [...]

Campaign Tracking Setup

August 24th, 2017|0 Comments

Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding [...]

Onsite Search Configuration

August 24th, 2017|0 Comments

In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search [...]

Ecommerce Setup

August 23rd, 2017|0 Comments

In this lesson, we've review the basics of setting up Ecommerce tracking in Google Analytics. Setting up Ecommerce tracking takes 2 steps: Step 1: Enable Ecommerce Tracking in Google Analytics Click "Admin" on the [...]

Testing Google Analytics