In this short video, we’re going to show you how to remove the Facebook Click ID tracking parameter (FBCLID) from your Google Analytics reports.
What is FBCLID?
FBCLID is part of facebook’s tracking system and is used by facebook to track each click from facebook to your website. Facebook passes a click ID as users click from facebook so that they can tag that individual while they are accessing your website. Creepy right? Nah, just good marketing!
What’s the Problem with FBCLID?
FBCLID, out of the box, has a pretty messed-up impact on your Google Analytics data. It “tricks” Google Analytics into thinking that each click to a page is actually a different page altogether. In the example below, you can see a landing page report for our shop page (/shop/) which Google Analytics has tracked as several different pages. Really, the facebook users all accessed the same page but the fbclid parameter confused GA and made it think these pages were all different. Thus, I cannot track accurately stats related to my shop page, uhggg!
Fixing Google Analytics FBCLID Issue
Fixing the fbclid issue is easy. Here are the steps.
- Access the Google Analytics view with the issue
- Edit the View Settings in Admin
- Add the fbclid parameter in the “Exclude Query Parameter” box.
Now, this fix only applies to future data so unfortunately, past data is stuck!
Questions, comments, please use the comment fields below.
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.