Google Ads

/Tag: Google Ads
19 04, 2019

The NEW Way to Block Mobile Apps from Google Ad Display Campaigns

2019-04-19T07:11:19-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , |

You know what grinds my gears? The fact that Google Ads device and platform bidding keeps changing which has caused a number of accounts to "waste" money on display. Particularly, the process for blocking mobile apps from display campaigns changes, and then your account is running on apps again (when you previously blocked them using [...]

17 04, 2019

Time to Stop Paying for Google Ads Location Extensions

2019-04-18T14:59:33-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Today's post is a bit of rant. When you're done reading, I think you'll agree that Google Ads location extensions should be completely reconsidered for almost all verticals. That's right, we generally think that advertising on Google Ads is, from a data standpoint, one of the best marketing spends out there. However, we're fed up [...]

17 10, 2017

Solved! Upgrade Adwords URLs to HTTPS in Bulk

2019-04-18T14:59:33-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]