Email Deliverability

/Tag: Email Deliverability
30 05, 2019

Google Postmaster Tools Explained

2019-05-30T10:18:37-04:00By |Categories: Email Marketing|Tags: , |

Many of us are familiar with Google Search Console, a great free tool which is provided by Google to identify website technical issues and as importantly, track website visibility in Google search properties. However, unless you have experience managing either large email lists, you may not know about Google Postmaster Tools. Today, we want to [...]

26 05, 2019

Improving Your Email Opt-In Process to Optimize Deliverability

2019-05-23T14:39:14-04:00By |Categories: Email Marketing|Tags: , |

Great email deliverability begins with a great email opt-in process. Let's begin with two definitions. Email Opt-In Process: The email opt-in process is the process which your subscribers have followed to join your email marketing list/lists. Email Deliverability: Email deliverability measures your ability to send an email which is actually recieved by your email subscribers. [...]