How to Use In-Market Segments in Google Analytics to Improve Google Ad Performance

2019-09-10T16:52:42-05:00By |Categories: Paid Search, Web Analytics|Tags: , |

Today, we've got a short video on In-Market Segments and specifically, how to use data from Google Analytics to improve your Google Ad campaigns. What are In-Marketing Segments? Google groups web searchers into buckets (or categories) based on their current shopping behavior. For example, if Google detects a user searching for home and garder related [...]