Episode Highlights In all honesty, the early post on this is unclear as to when this goes live and what exactly these audiences can be used for. Updates: Product Audiences for shopping campaigns Retarget with display ads which show the same products which the user viewed. AKA dynamic retargeting! Similar Audiences Lookalike audiences Don't [...]
Episode Highlights Lots of us use negative keywords to block queries Bing offers a report now to help highlight possible conflicts Available for shopping campaigns What it does Provides a list of SKUs blocked by negative terms Shows which negative keyword blocked which SKU Comments: I have no idea how to make this useful... [...]
Episode Highlights Affects and all search + shopping campaigns will no longer have the ability for accelerated delivery Why? They think ads will perform better, particularly early in the day where the competition was high cause of accelerated delivery Beginning September 17th Not video and display yet Transcript Juan: Looks like we've got coming [...]
Episode Highlights Via Search Engine Land The strategy uses your daily budget as a guide and returns as much in conversion value as possible. You can set a ROAS goal in combination Available for search campaigns now Shopping “smart shopping” is sort of doing this already You’ll need to pass a conversion back (e-commerce or [...]