Tracking phone calls is absolutely critical in both online and offline efforts. Since generating phone call leads are a primary goal for almost all businesses (ecommerce aside), being able to track the source of calls, cost for calls, conversion rates on calls, etc. is needed to make smart advertising decisions which drive your marketing strategy.
Below, we’ve highlighted some of the best call tracking software solutions available today and will inform you on each so that you can pick the service which meets your needs, and budget.
Call Tracking Software Comparison
What Features Are You Looking For?
Find the right call tracking features for your business whether you’re online or offline, use the following table learn more about the features and service providers to track where your customers are calling from.
| Feature Type | Details | Learn More | ||
|---|---|---|---|---|
 | Offline Call Tracking | Track calls from direct mail, billboards & tv commercials | Learn More | |
 | Online Call Tracking | Track online data sources including Search, SEO, Display & Email | Learn More | |
 | Google Analytics Integration | Real-time reporting for tracking conversions | Learn More | |
 | Phone Number Porting | Porting a current phone number into provider | Learn More | |
 | HIPAA Compliance | Protect patient & prospects privacy | Learn More | |
 | Zoho Integration | Connect to Zoho business suite of applications | Learn More | |
 | Call Recording | Option to playback calls for quality analysis | Learn More | |
 | Instant Number Setup | Quick setup and activity tracking in a short time | Learn More | |
 | Multiple Number Options | Create local, toll-free and international telephone numbers | Learn More | |
 | Dynamic Phone Number | Unique phone numbers for every platform tracked | Learn More |
Find the Best Call Tracking Solutions Providers
| Provider | Instant Setup | Google Analytics Integration | Dynamic Phone Numbers | Starter Pricing | Learn More | Free Trial | ||
|---|---|---|---|---|---|---|---|---|
 Easy Call Tracker | Yes | Yes | Yes | $9.95/Month | Learn More | Free Trial | @easycalltracker | |
 CallRail | Yes | Yes | Yes | $30/Month | Learn More | Free Trial | @callrail | |
 PhoneWagon | Yes | Yes | Yes | $45/Month | Learn More | Free Trial | @phonewagon | |
 Response Tap | Yes | Yes | Yes | Quote Available | Learn More | Demo Available | @responsetap |
Choosing the Best Call Tracking Solution
Features & Compatibility
Not all call tracking software is created the same. At one end of the specturm, there are very basic (and often inexpensive) call trackers whose only features are geared at helping you, the marketer, determine the source of calls for marketing attribution. At the other end of the spectrum, more-robust features such as IVR, call routing, and call scoring provide call centers and more complex operations the tools needed to thrive. Buy only what you need, or what you think you’ll need.
Cost
Cost is a very important part of the call tracking decision. Call tracking can range range from being a nominal cost to having a substantial expense on a business based on how it’s used and the software chosen. Understanding key metrics like the number of calls, time spent on calls, and the types of phone numbers used (toll free vs. local) is a good first step in picking the right call tracking solution.
Common Features for Call Tracking Software
Let’s take a look at some common features and functions of modern call tracking solutions.
- Campaign Tracking: Ability to identify the marketing campaign which drove the phone call
- Number “Pools”: Ability to dynamically swap phone numbers for higher source-level tracking
- Keyword Tracking: If the call came through search, the ability to identify the keyword used
- Call Scoring: Ability for the call recipient to rate or score the call after it ends to provide a call quality metric
- Real Time Data
- Integrations: Google Analytics, CRM, and other system itegrations
- Call Routing: Ability to ask the user questions and route calls accordingly
- Caller Data: Ability to grab data based on the number calling
- Advanced Reporting