Why is it important to know who your keyword competitors are? It’s important because knowing other websites which share rankings with yours for a number of keywords can be the best source of strategy information. New content ideas, link building ideas, social strategy, and more, these sites are your real competitors in the digital space which is why we always need to know this information.
On this page, we’ll look at just a few SEO software companies who offer keyword competitor comparisons as a feature.
Which Software Provides Competitor Keyword Research?
| Provider | Pricing | Organic SEO | Paid SEM | Competitor Traffic | Review | Free Trial | ||
|---|---|---|---|---|---|---|---|---|
 SEMrush | $99 Month | Yes, full suite of organic SEO research tools | Yes, the best selection of tools | Yes, estimates on competitor on-site metrics | Review | Free Trial | @semrush | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Local SEO Listing Research, Keyword Competitors, PPC Keyword Research, PLA Research, Display Ad Research, PPC Ad Research, Paid Search Research, Competitor Traffic Analysis, |
 Spy Fu | $40 Month | Yes, limited to backlinks and keywords | Yes, limited to search PPC only | No | Review | Free Trial | @spyfu | Backlink Research, Ranking History, Backlink Management, Keyword Rank Tracking, Organic Traffic Estimates, Keyword Competitors, Paid Search Research, PPC Keyword Research, PPC Ad Research, |
 Mangools | $50 Month | Yes, limited only backlinks and keywords | Yes | Yes | Review | Free Trial | @mangools | Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, Keyword Competitors, |
 SEO Power Suite | $299 License | Yes, robust and full featured | No | Yes, traffic estimates and other metrics | Review | Free Trial | @seopowersuite | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Keyword Competitors, Competitor Traffic Analysis, |
 Raven Tools | $110 Month | Yes, well-featured only missing competitor keyword analysis | No | No | Review | Free Trial | @raventools | Technical SEO Analysis, Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, |
Choosing the Best Software for Tracking Competitor Keywords
Let’s look at some of the specific functions which accompany seo software with good competitor keyword tracking.
- Track competitor keywords over time
- Track new keyword which competitor rank for
- Track high-volume keywords which competitors rank for
- Track who ranks above you for specific keywords
Most of the SEO software reviewed on this page has some version of competitor keyword tracking. Take advantage of a a free software trial to ensure that you get the view of this that you’d like.