Brick and mortars should not use typical keyword rank-tracking software. Here’s why. At the local level, the composition of the SERPs can be completely different than what “out of towners” see. Search is increasing customized to the user, location being an extremely high-weighted part of the ranking algorithm.

In the following, we’ll look at different SEO software options which provide local rank tracking.

SEO Software for Local Rankings Research

ProviderPricingOrganic SEOPaid SEMCompetitor TrafficReviewFree Trial

SEMrush
$99
Month
Yes, full suite of organic SEO research toolsYes, the best selection of toolsYes, estimates on competitor on-site metricsReviewFree Trial@semrushTechnical SEO Analysis,
Backlink Research,
Backlink Management,
Keyword Rank Tracking,
Ranking History,
Organic Traffic Estimates,
Local Rankings,
Local SEO Listing Research,
Keyword Competitors,
PPC Keyword Research,
PLA Research,
Display Ad Research,
PPC Ad Research,
Paid Search Research,
Competitor Traffic Analysis,

Spy Fu
$40
Month
Yes, limited to backlinks and keywordsYes, limited to search PPC onlyNoReviewFree Trial@spyfuBacklink Research,
Ranking History,
Backlink Management,
Keyword Rank Tracking,
Organic Traffic Estimates,
Keyword Competitors,
Paid Search Research,
PPC Keyword Research,
PPC Ad Research,

Mangools
$50
Month
Yes, limited only backlinks and keywordsYesYesReviewFree Trial@mangoolsBacklink Research,
Keyword Rank Tracking,
Organic Traffic Estimates,
Local Rankings,
Keyword Competitors,

SEO Power Suite
$299
License
Yes, robust and full featuredNoYes, traffic estimates and other metricsReviewFree Trial@seopowersuiteTechnical SEO Analysis,
Backlink Research,
Backlink Management,
Keyword Rank Tracking,
Ranking History,
Organic Traffic Estimates,
Local Rankings,
Keyword Competitors,
Competitor Traffic Analysis,

Raven Tools
$110
Month
Yes, well-featured only missing competitor keyword analysisNoNoReviewFree Trial@raventoolsTechnical SEO Analysis,
Backlink Research,
Keyword Rank Tracking,
Organic Traffic Estimates,
Local Rankings,

Choosing the Best SEO Software with Backlink Management

There are two main components to local rank tracking:

  • GEO Filtering: Ability to assign both a keyword to track and a GEO to track from. In other words, you’re not just tracking pizza restaurant, you’re tracking¬†pizza restaurant¬†from the zip code 90210 (Shout out to Beverly Hills! Not sure why though.)
  • Map Pack tracking: Since many local queries engage Google’s map pack, you’ll want software which can provide both map rankings and “standard” SERP ranking.

Related Resources

  • SEMrush – Full Features Local SEO software
  • SpyFu – Software for Local SEO