If you’re promoting one or many brick-and-mortars, it’s no doubt that one of your primary functions as SEO is claiming, adding, and updating business citations in places like Google My Business, Bing Local, Yelp, and the literally hundreds of other online local business directories. In scale, it’s really hard to keep track of all your efforts, reminders, etc. It’s also really hard to track which listings are most critical (wrong business information, categories, etc.).
In this page, we will compare various options for local business listing management for your local SEO efforts.
SEO Software for Local Businesses and Listing Management
| Provider | Pricing | Organic SEO | Paid SEM | Competitor Traffic | Review | Free Trial | ||
|---|---|---|---|---|---|---|---|---|
 SEMrush | $99 Month | Yes, full suite of organic SEO research tools | Yes, the best selection of tools | Yes, estimates on competitor on-site metrics | Review | Free Trial | @semrush | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Local SEO Listing Research, Keyword Competitors, PPC Keyword Research, PLA Research, Display Ad Research, PPC Ad Research, Paid Search Research, Competitor Traffic Analysis, |
 Spy Fu | $40 Month | Yes, limited to backlinks and keywords | Yes, limited to search PPC only | No | Review | Free Trial | @spyfu | Backlink Research, Ranking History, Backlink Management, Keyword Rank Tracking, Organic Traffic Estimates, Keyword Competitors, Paid Search Research, PPC Keyword Research, PPC Ad Research, |
 Mangools | $50 Month | Yes, limited only backlinks and keywords | Yes | Yes | Review | Free Trial | @mangools | Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, Keyword Competitors, |
 SEO Power Suite | $299 License | Yes, robust and full featured | No | Yes, traffic estimates and other metrics | Review | Free Trial | @seopowersuite | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Keyword Competitors, Competitor Traffic Analysis, |
 Raven Tools | $110 Month | Yes, well-featured only missing competitor keyword analysis | No | No | Review | Free Trial | @raventools | Technical SEO Analysis, Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, |
Choosing the Best SEO Software for Local Citation Management
For 1-1,000+ locations, it’s important to use the best local citation management software. For this, we recommend considering a few features.
- Accuracy Check: This is the most important function. You need software which can scan hundreds of business directories to check for NAP accuracy. That is, check for whether 1) you are listed, 2) your name is accurate, 3) your address is accurate, and 4) your phone number is accurate. This way, you can set priorities for claiming and updating listings.
- Volume: Choose local SEO software which can track as many locations as needed. If you’re an agency, you may also
- Grouping: If you work in an agency, you may need a way to group brick-and-mortars by client name so that you can provide a roll-up view of all locations for that client.
Final Thoughts
There are a number of software options for citation management. However, SEMrush is the only we know of which combines all the keyword and backlink features in addition to local citation management. SEMrush is a great all-in-one solution with a free trial.