Raven Tools is an agency-focused SEO tool suite which offers a full array of competitive analysis features including backlink research, keyword research, rank tracking, reporting, and website audit tools. In addition, Raven is a great reporting tool which can hook into your various ad and social media accounts to create robust, cross-channel reports.

In this post, we’ll focus on Raven’s competitive analysis and SEO research tools.

Raven Tools Overview

  • Features: Organic search competitive analysis, backlink research, link outreach management, SEO technical analysis
  • Interface: Simple, easy to use, cloud based software
  • Customer Support: Good, email/phone/chat
  • Website: www.raventools.com
  • Pricing: Free 14 day trial, $79/month

Raven Tools Provides the Following Competitive Analysis Features

Feature TypeDetailsLearn More
Technical SEO AnalysisSearch your website to find errors and look for technical SEO issuesLearn More@semrush @seopowersuite @raventools
Backlink ResearchReview current backlinks on a websiteLearn More@semrush @spyfu @mangools @seopowersuite @raventools
Backlink ManagementStay on top of link building effortsLearn More@semrush @spyfu @seopowersuite
Keyword Rank TrackingYour website rank for keywordsLearn More@semrush @spyfu @mangools @seopowersuite @raventools
Ranking HistoryTrack historical SEO data to compare performanceLearn More@seopowersuite
Organic Traffic EstimatesSee estimates of how much organic traffic a website getsLearn More@semrush @spyfu @mangools @seopowersuite @raventools
Local RankingsAnalysis of ranking based on a locationLearn More@semrush @mangools @seopowersuite @raventools
Local Citation TrackingAnalysis of information on local business listingsLearn More@semrush
Keyword CompetitorsIdentify which competitors rank for specific keywordsLearn More@semrush @spyfu @mangools @seopowersuite
Paid Search ResearchAnalysis into competitors advertismentsLearn More@semrush @spyfu
PPC Keyword ResearchSee keyword volume and cost per clickLearn More@semrush @spyfu
PLA ResearchAnalysis of competitor product listing adsLearn More@semrush
Display Ad ResearchResearch competitor display adsLearn More@semrush
PPC Ad ResearchAnalysis of competitor search ads and landing pagesLearn More@semrush @spyfu
Competitor Traffic AnalysisEstimates of competitor traffic and on-site metrics.Learn More@semrush @seopowersuite

How Raven Tools Works

We were using Raven tools for research and SEO reporting as long ago as 10 years. Over time, the software has improved in many ways. Today, we think the tools are very similar to what you’d expect from SEMrush, SpyFu, etc. but as an agency, this is more appealing than some others because of the reporting capabilities.

Here’s what we see in Raven Tools:

  • Backlink Analysis: Competitor backlink research which features data from Majestic
  • Keyword Rank Tracking: Local and national tracking of keywords from the top 5 search engines (Google, Yahoo, Bing, Tandex, Baidu)
  • Competitor Research: Track competitor authority, content quality, social signals, etc. Again, powered by Majectic.
  • Link Builder: CRM for link building, mostly focused on finding links, tracking outreach, and reporting on new links and lost links.

What’s great about Raven Tools is the 14 day free trial to poke around and decide.

Raven Tools 14 Day Trial Here

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