Google Data Studio is a wonderful free analytics tool which enables us marketers to query and analyze website and advertising data (among other things) all in one place. Here at Learn Digital Advertising, we don’t know how we’d get along with out. The main challenge we seek to solve in this section is to help markers like you (and us!) to figure out the best ways to connect data sources to our dashboards.

Below, we’ll highlight the main Google Data Studio connectors as well as ad networks, email marketing providers, etc. which are commonly connected.

Which Are the Best Data Studio Connectors (free + paid)?

Which Data Sources Would You Like to Connect to Data Studio?

Figuring out the best connector for your dashboard depends on what you’d like to connect. Use the table below to select the analytics, ad network, email marketing service, etc. which you’d like to connect to learn more about the available connectors.

Data SourceAvailable ConnectorsRead More


Adobe Analytics
Supermetrics, FunnelRead More@supermetrics, @funnel


Adform
Supermetrics, FunnelRead More@supermetrics, @funnel

Amazon
Power My Analytics, Supermetrics, FunnelRead More@supermetrics, @powermyanalytics, @funnel

AdRoll
Power My Analytics, SupermetricsRead More@supermetrics, @powermyanalytics

Bing Ads
Power My Analytics, Tapclicks, SupermetricsRead More@supermetrics, @powermyanalytics, @tapclicks

Constant Contact
Power My Analytics, Tapclicks Read More@powermyanalytics, @tapclicks

Criteo

Power My Analytics, FunnelRead More@powermyanalytics, @funnel, @adverity

Facebook Ads
Supermetrics, Power My AnalyticsRead More@supermetrics, @powermyanalytics

Facebook Audience Insights
Power My Analytics, SupermetricsRead More@supermetrics, @powermyanalytics

Google My Business
Power My Analytics, SupermetricsRead More@supermetrics, @powermyanalytics

Google Ads
Google, SupermetricsRead More@google, @supermetrics
Google AdsenseSupermetricsRead More@supermetrics

Google Analytics
Google, Supermetrics, AdverityRead More@google, @supermetrics, @adverity

Google Search Console
Google, SupermetricsRead More@supermetrics, @google

Instagram Insights
Power My Analytics, SupermetricsRead More@supermetrics, @powermyanalytics

LinkedIn Ads
Power My Analytics, Supermetrics, FunnelRead More@supermetrics, @powermyanalytics, @funnel

MailChimp
Supermetrics, Power My AnalyticsRead More@supermetrics, @powermyanalytics

Pinterest
Power My Analytics, Supermetrics, FunnelRead More@supermetrics, @powermyanalytics, @funnel

Quora
Supermetrics, FunnelRead More@supermetrics, @funnel

Reddit
Supermetrics, FunnelRead More@supermetrics, @funnel

ShareASale
Power My AnalyticsRead More@powermyanalytics
SEMRushSupermetricsRead More@supermetrics

Tumblr
SupermetricsRead More@supermetrics
VimeoSupermetricsRead More@supermetrics
WalmartPower My AnalyticsRead More@powermyanalytics

Twitter
Power My Analytics, Supermetrics, Tapclicks, Funnel, AdverityRead More@supermetrics, @powermyanalytics, @tapclicks, @adverity, @funnel

YouTube
Google, Supermetrics, AdverityRead More@supermetrics, @google, @adverity

Search & Learn More About the Top Data Studio Connectors

ConnectorData SourcesPricingRead ReviewFree Trial

Supermetrics
35+ Data Sources$19/MonthRead ReviewFree Trialfacebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube@supermetrics

Power My Analytics
25+ Data Sources$9.95 Per SourceRead ReviewFree Trialfacebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo@powermyanalytics

Google
18+ Data SourcesFreeRead ReviewFreegoogle analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution@google

Funnel
400+ Data Sources$499/MonthRead ReviewDemo Availableadobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest@funnel

Tapclicks
16+ Data SourcesCustom SolutionsRead ReviewNone Currentlyfacebook ads,@tapclicks

Choosing the Right Google Data Studio Connector

Compatibility

No one data studio connector connects to all of your reporting services. Consider choosing a connector which can handle all your needs to keep things simple!

Cost

Connectors range from always free (typically from Google’s connector list) to paid, although usually fairly inexpensive. Factors such as the number of connections you need and the services you want to connect to will affect pricing.

Data Warehousing

Some GDS connector services will connect you directly to the API of choice (facebook, google, etc.) while others will actually warehouse your data for you. There are pros and cons to both.