If you’re trying to connect Bing Ads data to Google Data Studio, you’re in the right place. Luckily, there are several connector options which will help you accomplish this. While our preference is to actually connect Bing Ads to Google Analytics and report from there (simplicity), you’ll get much more ad-specific data in connect directly to Bing.

In this post, we’re going to review your options for connecting Bing Ad search marketing stats with your Google Data Studio reports and dashboards.

Bing Ads + Google Data Studio Connectors

ConnectorData SourcesPricingRead ReviewFree Trial

Supermetrics
35+ Data Sources$19/MonthRead ReviewFree Trialfacebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube@supermetrics

Power My Analytics
25+ Data Sources$9.95 Per SourceRead ReviewFree Trialfacebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo@powermyanalytics

Google
18+ Data SourcesFreeRead ReviewFreegoogle analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution@google

Funnel
400+ Data Sources$499/MonthRead ReviewDemo Availableadobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest@funnel

Tapclicks
16+ Data SourcesCustom SolutionsRead ReviewNone Currentlyfacebook ads,@tapclicks

Choosing the Best Bing Ad Connector for Data Studio

Bing Ads is the second largest search ad provider, second to Google. For this reason, many of us marketers seek to dashboard KPIs from Bing Ad campaigns and using Data Studio is a great way to do it. When choosing a Bing Ad connector, consider these items.

  • Data Points: First, what are interested in reporting on? If it’s simply creating comparisons of costs and results (leads, phone calls, etc.), you may want to consider sending Bing Ad cost data to Google Analytics and reporting from there. Power My Analytics can provide that. If though, you want to report on ad network specific data (impressions, CTR, quality scores, etc.), a direct connect to Bing Ads will be needed.
  • Roll-Up Bing Ad Reporting: Do you have one Bing Ad account or many to report on? If one, any connector will do. If many, consider a connector which will allow you to pull from multiple accounts at once.
  • Direct Connection vs Data Warehousing: With some connectors, you connect directly to the Bing Ad API in real time. This means that you’ll pull data from Bing each time your report loads. Advantage: Pull historical data easily. With others, the connector itself will warehouse your data. This is done sometimes to improve reporting features. In the case of Bing, you may be best with a direct connection so that you don’t have to back-fill historical data.

Final Thoughts

For Bing, we like SuperMetrics but other connectors will get the job done as well.