Google is the leading free Data Studio connector provider. The main limitation is that Google, at this time, only creates connectors for other Google products such as Google Ads, Google Analytics, etc. Additionally, blending data with Google connectors isn’t as easy or possible in some cases which is why we lean toward other connectors when we need to roll-up data across accounts.
In this post, we’ll cover everything you need to know about Google’s Data Studio Connectors.
Connector Overview
- Data Sources Offered: 18+ Data Sources
- Connection Type: Direct API connection
- Historical Data: Since this solution provides a direct conection to each API, historical data is almost always available
- Customer Support: None
- Pricing: Free always
Google Connectors Connects these Data Sources to Data Studio
| Data Source | Available Connectors | Read More | |
|---|---|---|---|
 Adobe Analytics | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 Adform | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 Amazon | Power My Analytics, Supermetrics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel |
 AdRoll | Power My Analytics, Supermetrics | Read More | @supermetrics, @powermyanalytics |
 Bing Ads | Power My Analytics, Tapclicks, Supermetrics | Read More | @supermetrics, @powermyanalytics, @tapclicks |
 Constant Contact | Power My Analytics, Tapclicks | Read More | @powermyanalytics, @tapclicks |
Criteo | Power My Analytics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel, @adverity |
 Facebook Ads | Supermetrics, Power My Analytics | Read More | @supermetrics, @powermyanalytics |
 Facebook Audience Insights | Power My Analytics, Supermetrics | Read More | @supermetrics, @powermyanalytics |
 Google My Business | Power My Analytics, Supermetrics | Read More | @supermetrics, @powermyanalytics |
 Google Ads | Google, Supermetrics | Read More | @google, @supermetrics |
 Google Adsense | Supermetrics | Read More | @supermetrics |
 Google Analytics | Google, Supermetrics, Adverity | Read More | @google, @supermetrics, @adverity |
 Google Search Console | Google, Supermetrics | Read More | @supermetrics, @google |
HubSpot | Power My Analytics, SuperMetrics | Read More | @supermetrics, @powermyanalytics |
 Instagram Insights | Power My Analytics, Supermetrics | Read More | @supermetrics, @powermyanalytics |
 LinkedIn Ads | Power My Analytics, Supermetrics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel |
 MailChimp | Supermetrics, Power My Analytics | Read More | @supermetrics, @powermyanalytics |
 MOZ | Supermetrics | Read More | @supermetrics |
 Outbrain | Supermetrics, Funnel | Read More | @supermetrics |
 Perfect Audience | Power My Analytics | Read More | @powermyanalytics |
 | Power My Analytics, Supermetrics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel |
 QuickBooks | Power My Analytics | Read More | @powermyanalytics |
 Quora | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 ShareASale | Power My Analytics | Read More | @powermyanalytics |
 SEMRush | Supermetrics | Read More | @supermetrics |
 Snapchat | Supermetrics, Power My Analytics | Read More | @supermetrics, @powermyanalytics |
 Stripe | Supermetrics | Read More | @supermetrics |
 Taboola | Supermetrics, Power My Analytics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel |
 Tumblr | Supermetrics | Read More | @supermetrics |
 Vimeo | Supermetrics | Read More | @supermetrics |
 Walmart | Power My Analytics | Read More | @powermyanalytics |
 | Power My Analytics, Supermetrics, Tapclicks, Funnel, Adverity | Read More | @supermetrics, @powermyanalytics, @tapclicks, @adverity, @funnel |
 Verizon Media | Supermetrics | Read More | @supermetrics |
 Yandex Direct + Yandex Metrica | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 YouTube | Google, Supermetrics, Adverity | Read More | @supermetrics, @google, @adverity |
How Google’s Native Connectors Work with Data Studio
All Google Data Studio connector services function a bit differently from the others. Here’s how Google’s native connectors work from a high level.
- Once you have a Google account, no additinal sign-up needed
- From Google Data Studio, add your data source using a relevant Google Native connector
- The setup wizard will walk you through connecting to your data source
- Once connected, start building your report