People love HubSpot. Maybe it’s because they’ve grouped so many necessary marketing products into one. Or maybe they just don’t know what the other options. In either case, HubSpot is a great all-in-one marketing and CRM platform which is used by tens of thousands of businesses worldwide. And since, in our humble options, their reporting is t-e-r-r-i-b-l-e, there’s a strong demand for pulling the data from the HubSpot platform into Google Data Studio for easy digestion.

In this post, we’re going to review your options for connecting Hubspot with your Google Data Studio reports and dashboards.

HubSpot + Google Data Studio Connectors

ConnectorData SourcesPricingRead ReviewFree Trial

Supermetrics
35+ Data Sources$39/MonthRead ReviewFree Trialfacebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola@supermetrics

Power My Analytics
25+ Data Sources$9.95 Per SourceRead ReviewFree Trialfacebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot@powermyanalytics

Google
18+ Data SourcesFreeRead ReviewFreegoogle analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution@google

Funnel
400+ Data Sources$499/MonthRead ReviewDemo Availableadobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest@funnel

Tapclicks
16+ Data SourcesCustom SolutionsRead ReviewNone Currentlyfacebook ads,@tapclicks

Choosing the Best HubSpot Connector for Data Studio

Most of the HubSpot + GDS connectors which we looked at pulled the same level of data so creating robust dsahboards is a slam dunk! Some considerations for picking the right HubSpot connector are such:

  • Data Points: As mentioned, all the connectors reviewed were full-featured.
  • Roll-Up HubSpot Reporting: Do you have one HubSpot account or many to report on? Some connectors will just allow for a single connection while others (such as SuperMetrics) will make it easy to roll-up data and filter by account as needed.
  • Direct Connection vs Data Warehousing: With some connectors, you connect directly to the HubSpot APIs in real time. This means that you’ll pull data from HubSpot each time your report loads. However, it’s sometimes good to warehouse the data (as Power My Analytics does) so that you can trend data faster.

Final Thoughts

For HubSpot, we like both SuperMetrics and Power My Analytics hands-down.

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