Taboola is a popular ad one of the largest discovery and native advertising platforms and marketplaces. Taboola offers the full array of both publisher and advertiser solutions aimed at helping pair advertisers with publishers and audiences for business growth.

In this post, we’re going to review your options for connecting Taboola campaign stats with your Google Data Studio reports and dashboards.

Taboola + Google Data Studio Connectors

ConnectorData SourcesPricingRead ReviewFree Trial

Supermetrics
35+ Data Sources$39/MonthRead ReviewFree Trialfacebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola@supermetrics

Power My Analytics
25+ Data Sources$9.95 Per SourceRead ReviewFree Trialfacebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot@powermyanalytics

Google
18+ Data SourcesFreeRead ReviewFreegoogle analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution@google

Funnel
400+ Data Sources$499/MonthRead ReviewDemo Availableadobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest@funnel

Tapclicks
16+ Data SourcesCustom SolutionsRead ReviewNone Currentlyfacebook ads,@tapclicks

Choosing the Best Taboola Connector for Data Studio

Taboola is a robust media buying platform and the API which Taboola Data Studio connectors access is complete with all the dimension and metric data points needed to summarize your campaigns, filter as needed, and deep dive into platform, publisher, and audience analysis. Here are the key considerations which we think you should have when trying to the the best connector for Taboola.

  • Data Points: Most of the connectors that we looked at offer the full array of data points to allow for 1) Taboola overview reports (spend, clicks, impressions, conversions, etc.), 2) Campaign specific reports, 3) GEO reports, 4) Publisher reports (sites which ran your ads), 5) Platform reports.
  • Roll-Up Taboola Reporting: Do you have one Taboola account or many to report on? Some connectors will just allow for 1 connection while others will make it easy to roll-up data and filter by account as needed. Supermetrics is one which allows for multiple account roll-up.
  • Direct Connection vs Data Warehousing: With some connectors, you connect directly to the Tabool API in real time. This means that you’ll pull data from Taboola each time your report loads. However, it’s sometimes good to warehouse the data (as Power My Analytics does) so that you can trend data faster.

Final Thoughts

For Taboola, we like SuperMetrics and Power My Analytics hands-down. Fast, cost effective, easy to use.

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