Twitter is the specialist of all the ad platforms, well at least that’s what the general consensus seems like. What it brings to the table are some really unique ways you can target your ads compared to other online ad platforms. For example, you can target by keywords that people have recently used and that’s whether it’s in their tweet or they interacted with a tweet that has it as well. Once you set up your dashboard using a connector like Power My Analytics with data warehousing(allowing you to go back and see previous data), you’ll be able to see your twitter metrics in a whole new light.
Heres a quick review of the different options for connecting Twitter and Data Studio.
Twitter Google Data Studio Connectors
|Connector||Data Sources||Pricing||Read Review||Free Trial|
|35+ Data Sources||$39/Month||Read Review||Free Trial||facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo||@supermetrics|
Power My Analytics
|25+ Data Sources||$9.95 Per Source||Read Review||Free Trial||facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo||@powermyanalytics|
|18+ Data Sources||Free||Read Review||Free||google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution|
|400+ Data Sources||$499/Month||Read Review||Demo Available||adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest||@funnel|
|16+ Data Sources||Custom Solutions||Read Review||None Currently||facebook ads,||@tapclicks|
Choosing the Best Twitter Connector for Data Studio
Twitter is becoming more relevant in the ad space, the targeting options are its strong suits in comparison to Facebook and the like. Although the reach is definitely not the same being able to do more with your spend is still the primary goal. Here are a couple of the top Twitter analytics metrics:
- Link clickthroughs
- Top tweets
- Top mention
- Hashtag performance
- Impressions by time of day
Just keep in mind when choosing a connector the fact that the Twitter API does not allow a query for historical data, so you need a solution that will grab the daily data and warehouse it. We have found that Power My Analytics is a great solution for this.