Third to Amazon and Ebay, Walmart’s Marketplace is a fairly common next step for small and large online retailers who are looking to expand their retail footprint on the Web. Walmart allows retailers of all sizes to list and sell products which weill be fullfilled by the retailer themselves. In a multi-channel world, tracking sales across online marketplaces is tricky which is why we LOVE using Google Data Studio to do it!

In this post, we’ll cover options for creating a connection to report on Walmart Marketplace data using Google Data Studio.

Data Studio Connectors Which Integrate With Walmart Marketplace

ConnectorData SourcesPricingRead ReviewFree Trial

Supermetrics
35+ Data Sources$19/MonthRead ReviewFree Trialfacebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube@supermetrics

Power My Analytics
25+ Data Sources$9.95 Per SourceRead ReviewFree Trialfacebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo@powermyanalytics

Google
18+ Data SourcesFreeRead ReviewFreegoogle analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution@google

Funnel
400+ Data Sources$499/MonthRead ReviewDemo Availableadobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest@funnel

Tapclicks
16+ Data SourcesCustom SolutionsRead ReviewNone Currentlyfacebook ads,@tapclicks

Choosing the Best Walmart GDS Connector

Since Walmart is less established than other online marketplaces, finding a connector is limited to a couple services. For connection Walmart to Data Studio, the main things to consider are:

  • Price: At the time of writing this post, your options are either 1) Power My Analytics (our preference cause price is great) OR 2) Custom connector solutions (which can be costly). We don’t see a reason to go in any direction other that PMA here.

Final Thoughts

The simple way to start is by using the free trial of Power My Analytics to see if the data works for you. We think it will.