As marketers, many of us has preferences and experiences over which types of email opt-in are most effective. The floating bar is a great format for high-converting opt-in as well as other calls to action. While mostly used for mobile-specific experiences, the floating bar can be used anywhere to keep a primary call to action on top of mind throughout the website browsing experience.
On this page, we’ll review the best email opt-in and CTA software companies who offer floating bar design options.
Floating Bars for Website Popups + Opt-In Forms
| Provider | Starter Pricing | Learn More | Free Trial | ||
|---|---|---|---|---|---|
 OptInMonster | $19/Month | Learn More | Free Trial | @optinmonster | Drag and drop builder, yesno, Mobile friendly popups, Custom success message, Canvas, Animations and effects, Lightbox Popup, Fullscreen welcome mat, Slide-in Scroll Box, Floating Bar, Countdown Timer, Sidebar Forms, Inline Forms, Content Locker, Coupon Wheel Optins, Tiggers - Exit, Scroll, Inactive, Time Display, Scheduling, Targeted, Integrations, Analytics, |
 Poptin | $19/Month | Learn More | Free Trial | @poptin | Mobile friendly popups, Lightbox Popup, Fullscreen welcome mat, Slide-in Scroll Box, Floating Bar, Countdown Timer, Sidebar Forms, Inline Forms, Content Locker, Tiggers - Exit, Scroll, Inactive, Time Display, Scheduling, Targeted, Integrations, Analytics, Drag and drop builder, |
 Listagram | $29/Month | Learn More | Free Trial | @listagram | Mobile friendly popups, Animations and effects, Coupon Wheel Optins, Drag and drop builder, |
 GetSiteControl | $9/Month | Learn More | Free Trial | @getsitecontrol | Mobile friendly popups, Animations and effects, Forms, Surveys, Drag and drop builder, |
Choosing the Floating Bar Software
3rd party floating bars are a great way for marketers to easily implement strong calls to action without the need of a developer. For the most part, these floating bars are designed and implemented through a simple interface, once the provided code is cut/paste onto your website. Some key features to consider:
- Logic: Can the bar show/hide based on the campaign, user behavior (time on site, pages viewed, link clicks, etc.)
- Design: Is customizing the design easy?
- Tools: Can the floating bar act as an email opt-in, yes/no, general message, etc.
- Schedule: Can the bar be turned on and off based on a date, time, etc?
Final Thoughts
Not all of the opt-in software that we review offer floating bar design so consider those that will in case you need them down the road.
Related Resources
- OptinMonster: Floating bar opt-ins.
- Poptin: Another cloud-based popup with drag/drop design tool.
- Email marketing + list building tips