Get Response is an email marketing provider which presents itself as the “small business” marketing service. Notice that we said “marketing services” as Get Response has a platform which goes a bit beyond typical email marketing services to include CRM, marketing automation, and more.
On this page, we’ll focus on Get Response’s email marketing features as a comparison point to other email marketing services.
Get Response Product Overview
Email Marketing Features Provided by Get Response
|Feature Type||Details||Learn More|
|Inbox Deliverability||Ensure marketing emails get through to your subscriber's inbox||Learn More|
|Autoresponders||Ability to schedule your Emails to send automatically||Learn More|
|Email Templates||Database of existing email templates for easy creation||Learn More|
|Timing||Predicting optimal delivery time across timezones||Learn More|
|RSS to Email||Automatically share recent blog post||Learn More|
|Automation||Build automated workflow based on customers actions||Learn More|
|E-commerce Integration||Create campaigns based on shopping actions||Learn More|
|Lead Scoring||Create customer and visitor profiles for further analysis||Learn More|
|Cart Abandonment||Create cart abandonment email campaigns||Learn More|
|Landing Pages||Drag & drop landing page editor and templates||Learn More|
Get Response for Email Marketing
If MailChimp and HubSpot had a kid (cause that can happen if they’re not careful), it would be named Get Response. We think that Get Response is doing what most email software companies will eventually do- advancing email marketing to marketing automation. This makes complete sense as email marketing needs to mature to being more targeted, period. Long gone are the days of just broadcasting the same message to all. Key points to consider with Get Response.
- Templates and drag + drop design tools make generating emails easy for the non-technical designer (or creative person)
- Automation tools allow you to customize sends based on data (insert subscribers name and other ata), crate customized workflows based on user actions, etc.
- List building support: Get Response makes it a point to provide training on list building. Size
isn’tis everything (almost) and Get Response offers great list building tools and more important, education on how to do it right
Take advantage of the 30-day free trail and get to know Get Response. It actually won’t take longer than an hour or two but at least you have 30 days to get your stuff together.