Whether you work for a brick and mortar with multiple locations (2-1,000s) or are in house at an agency, you may be looking for the best solution to track multiple business location Google My Business (GMB) stats in one place. Enter, Google Data Studio. Not only can this save you a ton of time, but we found that it also uncovered tons of opportunities once we got a gobal view of multiple locations and they local business listing stats.
In today’s guide, we’re going to give you a free Google Data Studio template and show you a quick and easy way to pull 1 or thousands of Google My Business locations into just one
Google My Business Dashboard Template
First, here’s what your fancy new dashboard is going to look like when you’re done.
For the sample dashboard, we’re pulling in about 10 locations, each of which we can chart the following:
- Location name
- GMB Location (city)
- Total Views
- Website Visits
- Phone Calls
- Direction Requests
- Total Actions (sum of visits, calls, an directions)
Whether your goal is to track multiple business listings for a single company OR to track all your clients locations in one place, this is a great solution to having fast access to data. Google does not provide these rolled-up views so we need to create them ourselves!
How to Build Your GMB Dashboard
Step 1: Log into You Google Account Claim Business Listings (Free)
Request ownership of all the GMB listings for which you want to report all from a single google account which you have access to. This should be obvious but in case it’s not, you’ll need to claim all the business listings first so that you have permission to access the data. Not sure how, click here for the google help doc.
Step 2: Grab Our DataStudio Template (Free)
Google Data Studio is a great free tool which lets you create all kind of reports and dashboards. It connects to Google My Business among other services such as Google Ads, Google Analytics, Youtube, etc. We’ve saved you a ton of time by creating a free template to start from for your Google My Business Dashboard. Click to access.
Step 3: Follow Our Video Tutorial to Clone and Add Your Data
In this tutorial, we used SuperMetrics to connect Google Data Studio and our Google My Business account. They offer a free trial for LDS readers but eventually you’ll want to sign up here for the best deal, it’s pretty cheap.
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.