Geo reports provide basic information on your audience’s (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors.
Geo reports provide basic information on your audience’s (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors. These reports allow for a couple different views:
- Lanuage: Languages are broken down into ISO codes which are easy to understand.
- Location reporting: The country/state/city where the visitor originated from.
Sample GEO Reports
The Audience Geo Language report provides a high level language-focused view of traffic (session) data.
The Audience Geo Location report provides detail on various location groups. In this report, you can view traffic, behavior, and conversion stats by user location.
Real World Uses
- Compare stats as they apply to different language groups and locations.
- Monitor geo-targeted campaigns to ensure that the traffic is coming from the right geo!
- Identify marketing opportunities for “unexpected” data. For example, high traffic from countries whose primary language does not match your websites.
- Notice a high amount of traffic from Russia for no good reason? Chances are you’re right, there’s probably a problem.
- Notice a high amount of traffic from people who speak other languages? Research why and what sources and traffic are leading them there. Maybe there’s an opportunity to start translating?
- Q: How is the user language determined? A: Google retrieve this information from the user’s browser settings.
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.