Conversion reports highlight our various conversion points and allow for deeper analysis.
- Goals tracking: Tracking user goals such as form submits, newsletter subscribes, and other objectives which we’ve set.
- Ecommerce tracking: Tracking website revenue, product sales, and other transaction information.
While conversion data is included in most GA reports, the conversion section allows for a deeper level of analysis.
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.